American Campus Communities

Marketing

• Lead the evaluation of partnership opportunities and develop recommendations in collaboration with other marketing team members and leadership to meet goals of organization.
• Lead partnership intake, onboarding, renewals, ongoing optimization and issue resolution for assigned partners.
• Manage the partnership contracting process, coordinate negotiations with legal representatives and internal stakeholders and collaborate with stakeholders for contract execution.
• Develop partnership proposals and presentations outlining scope, deliverables, timelines, and value.
• Maintain accurate and organized documentation of contracts, deliverables, timelines, and partner communications.
• Lead execution planning for partnership activations across the portfolio, coordinating with marketing, digital, leasing, operations, and other internal teams to ensure accurate and timely rollout.
• Prepare regular reporting and presentations to senior leadership on partnership status, performance, outcomes, and key insights.
• Monitor and evaluate partnership and national contract performance, delivering ROI analysis and performance reporting to evaluate marketing spend and recommend adjustments to maximize effectiveness and Return on Investment (ROI).
• Serve as the primary point of contact and manage day-to-day relationships with regional and national marketing contract vendors.
• Lead execution planning and coordination of regional and national marketing activations across all channels.
• Contribute to the development of strategic marketing plans and own execution of assigned initiatives across marketing channels.
• Lead end-to-end execution of partnership-driven campaigns, from planning through launch and post-campaign analysis.
• Analyze campaign and channel performance and translate insights into actionable recommendations for optimization opportunities such as marketing calendars, timelines, and tactics based on leasing velocity, traffic trends, and performance data.
• Drive cross-channel coordination to ensure consistent messaging, alignment, and execution.
• Test and pilot new marketing channels, tactics, and technologies to improve performance, efficiency, and resident engagement.
• Create, review, and approve marketing training programs and resources to ensure teams are equipped for success.
• Leverage market research, customer insights, and sales feedback to refine strategies and campaign execution.
• Responsible for managing rewards programs for residents and securing partnership offers and experiences that drive engagement, create loyalty, and enhance resident value.
• Monitor and analyze rewards program participation, performance and customer feedback to refine the offerings and experience in the program
• Develop and present data-driven recommendations to improve partnership performance and inform future planning.

Partnership Marketing Manager

• Develop and execute comprehensive marketing strategies for communities across all lifecycle stages (new development, acquisition, lease-up, renovation, stabilized) to maximize occupancy, rental rates, and alignment with company goals.
• Lead renewal marketing strategy to drive year-over-year resident retention.
• Lead, mentor, and develop the marketing team, fostering creativity, collaboration, and continuous improvement.
• Create, review, and approve marketing training programs and documentation to ensure field and corporate teams are equipped for success.
• Leverage market research, customer insights, and sales feedback to refine strategies and campaign execution.
• Identify, test, and pilot new marketing channels, tactics, and technologies to improve performance, efficiency, and resident engagement.
• Develop and execute integrated, multi-channel marketing campaigns (digital, social, partnerships, print, events, etc.) aligned with brand standards and targeted audience segments.
• Translate agency strategies and creative concepts into clear, actionable execution plans for field teams.
• Define campaign objectives, timelines, deliverables, and communication protocols to ensure consistent execution.
• Champion brand consistency across all channels, campaigns, and community-level executions.
• Collaborate with brand and creative teams to translate brand positioning into actionable marketing programs that drive performance and engagement.
• Ensure brand positioning is consistently and effectively represented across community-level marketing, promotions, and resident-facing touchpoints.
• Ensure campaigns and messaging align with key cultural, academic, and social trends and calendar moments to maximize relevance and engagement.
• Develop training resources and provide ongoing support to field teams throughout campaign rollouts.
• Coordinate logistics, asset distribution, and resource allocation to ensure timely execution.
• Capture field feedback and performance insights to optimize future campaigns.
• Foster collaborative agency partnerships that encourage innovation and proactive problem-solving.
• Manage agency and vendor relationships to ensure cost efficiency, quality, and compliance with brand guidelines, legal requirements, and company policies.
• Oversee contract negotiations, scopes of work, budgets, and performance reviews to maximize value and ROI.
• Establish clear communication, expectations, and KPIs to drive accountability and continuous improvement.
• Identify, evaluate, and secure national and local partnerships aligned with brand values and target audiences.
• Negotiate partnership agreements, including co-marketing and revenue-sharing opportunities.
• Collaborate with partners on promotions, events, and content to expand reach and engagement.
• Develop scalable partnership frameworks and ensure contract compliance with legal and finance teams.
• Define and monitor KPIs to evaluate marketing effectiveness, ROI, and progress toward company goals.
• Analyze campaign performance using reporting tools and systems, delivering data-driven insights and optimization recommendations.
• Continuously assess market conditions and demographics to inform promotional strategies and initiatives.
• Contribute to the evaluation, selection, enhancement, and implementation of marketing systems and technology platforms.
• Partner with IT and cross-functional teams to integrate marketing systems with CRM, PMS, and analytics tools.
• Support requirements gathering, testing, and deployment to improve operational efficiency and campaign performance.
• Manage portfolio-level marketing budgets to ensure alignment with business objectives, leasing goals, and ROI targets.
• Allocate and adjust marketing spend across communities and channels based on performance insights and results.
• Collaborate with Operations and Asset Management to align budget planning with operational priorities.
• Partner with product, digital, content, and analytics teams to align campaign objectives, messaging, and target audiences.
• Partner with Operations and Asset Management teams to ensure seamless implementation and marketing initiatives and aligned budget planning with operational capabilities and resource allocation.
• Partner closely with brand leadership to ensure marketing strategies, campaigns, and execution align with brand positioning, voice, standards, and company goals.
• Facilitate cross-functional workshops planning sessions to develop integrated campaign strategies and execution plans.
• Coordinate timelines and resource allocation across teams to ensure synchronized campaign development and execution.
• Design and manage a resident rewards program that drives engagement, loyalty, and advocacy.
• Secure partner offers and experiences that enhance resident value.
• Monitor participation, performance, and feedback to continuously refine the program.
• Develop training and promotional materials to support field-level execution.
• Coordinate deployment of traveling marketing resources to communities with staffing gaps or execution challenges while assessing community needs and align specialist skill sets to support effective implementation.
• Establish objectives, monitor progress, and provide ongoing guidance to ensure successful outcomes.
• Represent the company at industry events, conferences, and trade shows to build brand awareness and thought leadership.
• Deliver presentations and insights to internal leadership, partners, and external audiences.
• Travel to support community marketing efforts and engage with stakeholders.

Vice President – Marketing

• Managing and assisting with the leasing at properties that are temporarily short-staffed or in need of staff development.
• Oversight of all tour and leasing activity at properties in struggling markets or that may otherwise be considered in need of leasing assistance.
• Attend, plan and implement marketing strategy at housing fairs, open houses, orientation and other property, university of local marketing events.
• Implement marketing strategy and advise on additional marketing opportunities that may be available.
• Train on-site staff on appropriate marketing mediums and implementation.
• Attend and participate in property marketing calls as needed.
• Evaluate and provide feedback for property Community Assistant and leasing staff.
• Implementation of all marketing activity at properties in struggling markets or that may otherwise be considered in need of marketing assistance.
• Work directly with the leasing and marketing department with follow up leasing training in struggling markets.
• Assist in the management of the property staff in conducting leasing and leasing system training for new employees.
• Ensure all new employees complete the leasing training workbooks, view appropriate training videos and submit sign off forms to the leasing department.
• Strategic review of annual marketing plans.
• Provide feedback and ideas to improve property marketing plans, calendars, and marketing time lines.
• Monitor effectiveness of marketing mediums and provide recommendations while working with property marketing budgets.
• Complete and assist with property market surveys, university profiles and housing cost analysis as needed.
• Establish relationships with on-campus and guerilla marketing partners.
• Implementation of guerilla and on-campus marketing efforts.
• Implementation of social and online marketing campaigns.
• Evaluate market conditions and competitive properties.
• Tour competitive properties and obtain marketing materials, evaluate the staff and marketing/leasing efforts.
• Provide recommendations on leasing specials as needed.
• Assist with planning and implementation of orientation marketing, housing fairs, open houses, or other property events where the staff needs additional corporate assistance.

Partnership Marketing Manager

Vice President – Marketing

Corporate Leasing and Marketing Specialist