Marketing and Resident Experience Specialist
American Campus Communities
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution
- Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow-up
- Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objectives to close the tour
- Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move-ins and move-outs to company standard
- Assist with office administrative tasks, including package management
- Coordinate the planning, preparation, and implementation of all lease up events, renewal events, and resident programs
- Execute established sales and marketing strategies using traditional, digital, and social marketing mediums
- Create and post engaging and visually appealing social media content for approved company channels
- Audit property websites and digital channels and listings for accuracy and visual standards
- Produce and submit all required reporting to supervisor and support teams for approval and distribution
- Coordinate room assignments and roommate matching where needed
- Build and maintain relationships with local businesses, community leaders, university partners
- Remain knowledgeable of market trends, market performance, new construction in area, enrollment
- Partner closely with service team to ensure property is well-maintained and meets curb appeal standards
- Serve as an American Campus representative and liaison in all interactions
- Certain activities may be photographed and/or video and audio recorded for quality control and/or training purposes; compliance with the Photo, Video and Voice Recording Policy is a condition of employment
- Other duties as assigned by manager
- This position may be subject to an on-call rotation
Requirements
- 2 years’ of experience in leasing, marketing, or sales
- Experience in reading, analyzing and interpreting general business correspondence and leasing documents
- Experience writing routine reports and correspondence
- Prior experience in the student housing industry preferred
- Bachelor’s degree in marketing, business, or similar field preferred
- Social media experience preferred