Marketing

• Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution.
• Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow-up.
• Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objectives to close the tour.
• Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move-ins and move-outs to company standard.
• Assist with office administrative tasks, including package management.
• Coordinate the planning, preparation, and implementation of all lease up events, renewal events, and resident programs.
• Execute established sales and marketing strategies using traditional, digital, and social marketing mediums.
• Create and post engaging and visually appealing social media content for approved company channels.
• Audit property websites and digital channels and listings for accuracy and visual standards.
• Produce and submit all required reporting to supervisor and support teams.
• Coordinate room assignments and roommate matching where needed.
• Build and maintain relationships with local businesses, community leaders, and university partners.
• Remain knowledgeable of market trends, market performance, new construction in area, enrollment, etc.
• Partner closely with service team to ensure property is consistently well-maintained and meets curb appeal standards.
• Other duties as assigned by manager; position may be subject to an on-call rotation.
• Reports to Resident Experience Manager.

Marketing and Resident Experience Specialist

Job Level

About the role

Requirements