American Academy of Pediatrics

Vice President – Marketing and Communications

American Academy of Pediatrics

full-time

Posted on:

Location Type: Hybrid

Location: Scottsboro • Alabama • 🇺🇸 United States

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Job Level

Lead

About the role

  • Develop and implement an integrated marketing and communications strategy that strengthens AAP/API’s national brand identity and supports organizational growth.
  • Advise the executive team on communications strategy, public positioning, and brand management within the competitive pharmacy landscape.
  • Identify emerging trends, challenges, and opportunities in the industry to inform messaging, outreach, and positioning efforts.
  • Build strong cross-functional partnerships to align marketing and communication priorities with company objectives, programs, and initiatives.
  • Serve as communications advisor and thought partner to executive leaders, ensuring they are effectively prepared for media and public engagements.
  • Lead the creation of marketing materials, advertising campaigns, digital content, and collateral that promote AAP/API’s programs, products, and strategic initiatives.
  • Serve as spokesperson and oversee AAP/API’s media relations strategy, cultivating relationships with national trade and business media, and securing positive coverage.
  • Manage brand standards and ensure consistent messaging across all communication channels and platforms.
  • Direct the development of content for newsletters, publications, press releases, speeches, presentations, and reports.
  • Support the planning and promotion of key organizational events, including industry trade shows and conferences.
  • Lead digital marketing strategy, including SEO/SEM, paid media, marketing automation, and social media to drive member engagement, lead generation, and brand awareness.
  • Oversee CRM-based communications, ensuring targeted, personalized, and measurable campaigns.
  • Analyze campaign performance and member feedback to refine strategies and maximize ROI.
  • Manage, mentor, and develop a high-performing marketing team (1-3 direct reports), fostering creativity, accountability, and professional growth.
  • Oversee departmental budgeting, resource allocation, and performance metrics.
  • Manage relationships with external agencies and vendors to ensure high-quality execution of marketing and communications initiatives.

Requirements

  • Bachelor’s degree in marketing, communications, journalism, or related field required.
  • 10+ years of progressive experience in marketing, corporate communications, or public relations, with at least 5 years in a senior leadership role.
  • Demonstrated success developing and executing strategic communications and marketing plans that drive measurable results.
  • Proven experience in media relations, brand development, crisis communications, and executive-level advisory support.
  • Exceptional writing, editing, and storytelling skills across print and digital platforms.
  • Demonstrated success in managing digital marketing strategies, including SEO, social media, and marketing automation tools.
  • Track record of building and mentoring high-performing teams.
  • Strong leadership, interpersonal, and project management skills, with the ability to collaborate effectively across departments.
  • Experience in healthcare, pharmacy, or membership-based organizations preferred.
Benefits
  • Overnight travel up to 15% for meetings, industry events, and customer visits.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingSEOSEMmarketing automationmedia relationsbrand developmentcrisis communicationsstrategic communicationscontent creationcampaign performance analysis
Soft skills
leadershipinterpersonal skillsproject managementwritingeditingstorytellingcollaborationmentoringcreativityaccountability