Amer Sports

Sports & Community Marketing Manager

Amer Sports

full-time

Posted on:

Location Type: Hybrid

Location: Moorabbin Airport • Australia

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About the role

  • Develop and execute a comprehensive community marketing strategy that aligns with Wilson’s retail expansion and business growth objectives
  • Deliver high-impact campaigns that drives customer acquisition, retention, and brand loyalty.
  • Own community marketing initiatives, ensuring seamless integration between brand storytelling and brand store experiences
  • Drive innovation in omnichannel marketing strategies, leveraging data-driven insights to enhance customer engagement.
  • Support the wholesale business through community marketing programs and partner collaborations to strengthen brand presence in key accounts
  • Scout and manage locally sponsored Wilson Athletes including end to end sponsorship ownership
  • Supply, service, and support the needs of the Athlete by managing assigned budget
  • Elevate Athlete’s where applicable into community marketing initiatives, through Retail activations, social media/ CRM
  • Collaborate with National Tennis Academy coaches to develop pipeline of future talent and attend major tournaments where appropriate

Requirements

  • Demonstrated experience in marketing, events, partnerships, or sports marketing, ideally in the Tennis Industry.
  • Strong capability in planning, managing, and evaluating marketing and community programs
  • Skilled in cross-functional collaboration with internal teams such as Brand, Sports Marketing, Retail, and Digital in multicultural environments
  • Experienced in managing external vendors, agencies, and brand ambassadors
  • Knowledgeable in digital, social, and retail marketing tools to drive engagement, awareness, and sales
  • Strong relationship-building skills with partners, athletes, and community partners.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
community marketingcampaign managementomnichannel marketingdata-driven insightsbudget managementevent planningsports marketingpartnership managementdigital marketingsocial media marketing
Soft Skills
cross-functional collaborationrelationship buildingstrategic planninginnovationcommunicationevaluationteam managementcustomer engagementbrand storytellingmulticultural awareness