Senior CRM Analyst

Amcham-Brasil

CRM Analyst enhancing marketing strategies for Amcham Brasil. Focused on engagement, conversion, and customer relationship management.

Posted 7/20/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and enhancing CRM strategies, marketing automation, and database segmentation to drive engagement, conversion, and retention. Proficient in analyzing performance metrics and optimizing campaigns using Microsoft Dynamics 365 and other automation platforms.

Highest-signal resume keywords

CRM Strategy DevelopmentMarketing AutomationMicrosoft Dynamics 365Data AnalysisB2B Lead Nurturing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign AutomationDatabase SegmentationPerformance Metrics AnalysisA/B TestingExcel Proficiency

Soft Skills

CollaborationCommunication

Tools & Technologies

Microsoft Dynamics 365HubSpotRD StationSalesforceMarketing Cloud

Industry Keywords

Customer EngagementConversion OptimizationNPSLead GenerationCustomer Lifecycle

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and enhance CRM strategies and marketing automation focused on engagement, conversion and retention of audiences (members and prospects).
Plan, execute and analyze automated campaigns and journeys in Microsoft Dynamics (Customer Insights – Journeys), integrating email, events and forms channels.
Create strategic segments and clusters based on behavior, profile and customer lifecycle.
Ensure governance and data quality of the contact database, supporting integration between forms, websites and the CRM.
Monitor and optimize performance indicators (open rates, conversion, NPS, leads and opportunities).
Support product and regional teams in using the CRM for segmented communication and measurement of results.
Conduct A/B tests, experiments and performance reports to improve the effectiveness of actions.
Work in synergy with Acquisition, Customer Success, Creative and Technology teams, ensuring consistency in communications and efficient use of the database.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Advertising, Business Administration or related fields;
Proven experience in marketing CRM, campaign automation and database segmentation;
Knowledge of Microsoft Dynamics 365 (Customer Insights – Journeys) or other automation platforms (HubSpot, RD Station, Salesforce, Marketing Cloud, etc.);
Experience with relationship strategies and B2B lead nurturing;
Analytical skills to interpret performance metrics (open rates, conversion, engagement and NPS);
Proficiency in Excel for data cross-referencing and analysis;
Availability to work in a hybrid model (on-site 3x per week) in São Paulo, SP.

Benefits

Comp & perks

Multi-benefit card for meal and food allowance;
Transportation allowance;
Wellhub;
Birthday day off;
Fresh fruit in the afternoon;
Breakfast — bread, coffee, milk, chocolate drink, butter;
Happiness program;
Pet Love;
SESC membership;
Health insurance;
Group life insurance;
Discounts on courses, postgraduate programs and MBA;
Access to Amcham training programs;
Year-end shutdown.