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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in multichannel marketing strategies tailored for LATAM markets, with a strong focus on CRM, Paid Social, SEM, SEO, and localized messaging. Proven ability to analyze data for campaign optimization and effective project management across cross-functional teams.
Highest-signal resume keywords
Digital Marketing ExperienceMultichannel Marketing StrategyCampaign OptimizationBilingual Communication (Spanish, English)Project Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCRMPaid SocialSEMSEOSocial Media MarketingData AnalysisMarketing Strategy DevelopmentLocalized MessagingCampaign Execution
Soft Skills
Analytical MindsetProblem-SolvingReliabilityCommunication SkillsCollaboration
Tools & Technologies
MetaWhatsApp
Industry Keywords
LATAM MarketsB2CSaaSCultural AdaptationAcquisition FunnelActivation FunnelRetention Funnel
About the role
Key responsibilities & impact- Develop a strong understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians
- Adapt global messaging to local cultural and linguistic contexts, ensuring the messaging is relevant for regional needs and behaviors
- Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region
- Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels
- Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across LATAM
Requirements
What you’ll need- 3+ years of experience in digital marketing from SaaS or B2C in Latin America
- Strong understanding of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), including region-specific channel dynamics (e.g., Meta, WhatsApp)
- Experience developing and implementing marketing strategies, including positioning, value propositions, and localized messaging
- Analytical mindset with the ability to work with limited data to design and execute impactful marketing initiatives
- Comfortable in being strategic and operational and driven to get things done in a fast-paced environment.
- Highly reliable business partner, always on the hunt for solutions and improvements.
- Excellent communication skills and can communicate clearly with various stakeholders and to drive alignment.
- Excellent communication skills in Spanish and English; Portuguese is a strong plus
Benefits
Comp & perks- 🧠 Learning & Development (Internal & external trainings, workshops & hackathons, AI cross-talks & seminars, Blinkist access, and more..)
- ☀️ Work From Somewhere Sunny (Access to our offices in Cagliari and Cape Town, visit the HQs, Berlin in summer)
