
Performance Marketing Manager, DACH — Part-time, 20 hrs/week
AMBOSS
part-time
Posted on:
Location Type: Hybrid
Location: Berlin • Germany
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About the role
- Own and scale paid media campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads
- Manage budgets, forecasts, and pacing to maximize return on ad spend (ROAS) while hitting volume targets
- Develop and run A/B tests on creatives, landing pages, and audience strategies to drive conversion improvements
- Analyze campaign performance using platforms like GA4, Looker, and channel dashboards, and turn insights into actionable recommendations
- Collaborate cross-functionally with product marketing, creative, web, and local teams to ensure message and funnel consistency
- Report on KPIs (e.g., CPA, LTV, ROAS, CR) and lead regular performance reviews with stakeholders
Requirements
- Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads
- Confident working with performance metrics (ROAS, CPA, LTV, CTR, CR) and tools like GA4, Looker, Excel/Sheets, and attribution platforms
- Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices
- Ability to connect campaign performance to broader business goals and adjust strategy accordingly
- Comfortable working cross-functionally with marketing, creative, web, and analytics teams to align efforts and drive results
- Experienced in briefing, evaluating, and iterating on ad creatives to improve performance
- Proactive, curious, and eager to learn—always looking for ways to improve processes and outcomes
Benefits
- 30 paid vacation days
- AMBOSS holiday
- Personal purpose day
- Daily healthy breakfast & lunch prepared by in-house chefs
- AMBOSS daycare
- Ability to work remotely from four other office locations
- Urban Sports Club (M plan)
- Fitbit Versa 3
- Deutschland Ticket
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media campaignsA/B testingconversion rate optimizationfunnel analysisperformance metricsbudget managementforecastingcampaign performance analysisad creative evaluationattribution
Soft Skills
collaborationproactivitycuriosityadaptabilitycommunication