AMBOSS

Performance Marketing Manager

AMBOSS

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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About the role

  • Own and scale paid media campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads—ensuring campaigns are aligned with business objectives and tailored to local markets (International Student, IMG (International Medical Graduates, International Clinicians)
  • Manage budgets, forecasts, and pacing to maximize return on ad spend (ROAS) while hitting volume targets
  • Develop and run A/B tests on creatives, landing pages, and audience strategies to drive conversion improvements
  • Analyze campaign performance using platforms like GA4, Looker, and channel dashboards, and turn insights into actionable recommendations
  • Collaborate cross-functionally with product marketing, creative, web, and local teams to ensure message and funnel consistency
  • Report on KPIs (e.g., CPA, LTV, ROAS, CR) and drive regular performance reviews with stakeholders

Requirements

  • Channel expertise: Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads
  • Data-driven mindset: Confident working with performance metrics (ROAS, CPA, LTV, CTR, CR) and tools like GA4, Looker, Excel/Sheets, and attribution platforms
  • Testing & optimization skills: Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices
  • Strategic thinking: Ability to connect campaign performance to broader business goals and adjust strategy accordingly
  • Collaboration & communication: Comfortable working cross-functionally with marketing, creative, web, and analytics teams to align efforts and drive results
  • Creative judgment: You know how to brief, evaluate, and iterate on ad creatives to improve performance
  • Growth mindset: Proactive, curious, and eager to learn—always looking for ways to improve processes and outcomes
Benefits
  • 30 paid vacation days, AMBOSS holiday, personal purpose day and more
  • Daily healthy breakfast & lunch by in-house chefs, AMBOSS daycare, work remotely from 4 other office locations…
  • Urban Sports Club -M plan-, Fitbit Versa 3, Deutschland Ticket…

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media campaignsA/B testingconversion rate optimizationfunnel analysisperformance metricsbudget managementforecastingdata analysiscampaign performance reportingstrategic thinking
Soft skills
collaborationcommunicationcreative judgmentgrowth mindsetdata-driven mindset