AMBOSS

Performance Marketing Manager – DACH

AMBOSS

part-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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About the role

  • Own and scale paid media campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads—ensuring campaigns are aligned with business objectives and tailored to audience needs.
  • Manage budgets, forecasts, and pacing to maximize return on ad spend (ROAS) while hitting volume targets.
  • Develop and run A/B tests on creatives, landing pages, and audience strategies to drive conversion improvements.
  • Analyze campaign performance using platforms like GA4, Looker, and channel dashboards, and turn insights into actionable recommendations.
  • Collaborate cross-functionally with product marketing, creative, web, and local teams to ensure message and funnel consistency.
  • Report on KPIs (e.g., CPA, LTV, ROAS, CR) and drive regular performance reviews with stakeholders.

Requirements

  • Channel expertise: Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads
  • Data-driven mindset: Confident working with performance metrics (ROAS, CPA, LTV, CTR, CR) and tools like GA4, Looker, Excel/Sheets, and attribution platforms
  • Testing & optimization skills: Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices
  • Strategic thinking: Ability to connect campaign performance to broader business goals and adjust strategy accordingly
  • Collaboration & communication: Comfortable working cross-functionally with marketing, creative, web, and analytics teams to align efforts and drive results
  • Creative judgment: You know how to brief, evaluate, and iterate on ad creatives to improve performance
  • Growth mindset: Proactive, curious, and eager to learn—always looking for ways to improve processes and outcomes
  • German language proficiency
Benefits
  • 🌴 Rest & Time Off (30 paid vacation days, AMBOSS holiday, personal purpose day and more)
  • 🥙 Food & Office Comfort (Daily healthy breakfast & lunch prepared by in-house chefs, AMBOSS daycare, the option to work from four additional office locations…)
  • 🏃 Health, Fitness & Mobility (Urban Sports Club – M plan, Fitbit Versa 3, Deutschlandticket…)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media campaignsA/B testingconversion rate optimizationfunnel analysisperformance metricsbudget managementforecastingdata analysiscampaign performance analysisaudience strategy
Soft skills
strategic thinkingcollaborationcommunicationcreative judgmentgrowth mindset