Amaro Law Firm

Performance Marketing

• Plan, launch, and scale campaigns across Google Ads (Search, Display, YouTube), LSAs, Meta (Facebook/Instagram), LinkedIn, and Bing
• Manage tens of thousands of dollars in monthly spend with precision, track every dollar, and drive down cost per signed case, not just cost per lead
• Build airtight measurement, from click to signed case, using robust attribution and source of truth reporting
• Audit current accounts in your first month, identify issues, propose fixes by day 60, then line up deployments and testing roadmaps by day 90 and beyond
• Run disciplined keyword strategy for high value PI matters, including catastrophic injury and 18 wheeler cases, and adapt bids, match types, and negatives accordingly
• Set up, monitor, and adjust bidding strategies, targeting, and pacing to optimize ROAS, CTR, CPL, CPA, and cost per case
• Design and execute A/B tests across keywords, ads, assets, landing paths, and document learnings into playbooks
• Collaborate with internal team members and cross-department, including our intake department, to diagnose gaps between lead volume and signed cases, and drive funnel fixes with clear owners and timelines
• Partner with and hold vendors accountable when needed, stepping in when results lag, and keeping workstreams aligned with internal teams
• Monitor campaigns daily through Google Ads Manager, Meta Business Suite, Google Analytics, and similar tools, with weekly and monthly reports delivered to leadership
• Ensure all tracking mechanisms (pixels, tags, UTMs, conversion events) are correctly implemented, troubleshoot issues, and apply attribution models
• Stay up to date on ad platform changes, maintain compliance with platform policies and state bar advertising rules
• Experiment with and apply AI-driven features such as Performance Max, Smart Bidding, predictive analytics, and dynamic ad formats to improve efficiency and outcomes

Paid Media Specialist

Paralegal

• Case Management: Oversee cases from sign-up to post-verdict or settlement, including drafting discovery, e-filing, preparing trial notebooks, ordering medical records, coordinating medical appointments, and responding to client inquiries.
• Litigation Support: Schedule depositions, coordinate with record retrieval and deposition companies, and assist attorneys in preparing for hearings and trials.
• Docket Oversight: Manage litigation dockets, track key performance indicators (KPIs), and ensure timely progress on cases.
• Document Preparation: Draft legal documents, including motions, contracts, and agreements, with thorough knowledge of Texas Rules of Civil Procedure (TRCP) and Federal Rules of Civil Procedure (FRCP), including rules like TRCP 203 and 18.001 affidavits.
• Administrative Tasks: Organize, index, and track files; analyze and organize information for reports; and provide courtroom and office support to attorneys.
• Client and Team Coordination: Manage client communications and supervise support staff to ensure efficient case progression.

Paid Media Specialist

Senior Paralegal