Regional Marketing Director

AMain Sports & Hobbies

Senior marketing executive responsible for driving sales growth and market expansion for HobbyTown. Leading regional marketing strategies and advising corporate and franchise leadership across Texas.

Posted 7/24/2026full-timeHouston • Texas • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive regional marketing strategies that drive customer engagement, brand excellence, and profitable sales growth. Proficient in managing multi-channel marketing initiatives, vendor partnerships, and marketing analytics to ensure measurable impact on revenue and customer loyalty.

Highest-signal resume keywords

Integrated Marketing Campaign DevelopmentDigital Marketing ManagementMarketing Analytics UtilizationMulti-Unit Retail ExperienceMarketing Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCustomer AcquisitionCustomer RetentionPromotional PlanningExperiential MarketingPublic RelationsBudget ManagementCampaign Performance EvaluationAnnual Marketing PlanningNew Store Opening Coordination

Soft Skills

Strategic LeadershipCross-Functional CollaborationVendor Relationship ManagementCommunication SkillsTeam Leadership

Tools & Technologies

Customer Relationship Management (CRM) PlatformsEmail Marketing SystemsMicrosoft Office SuiteMarketing Analytics PlatformsSocial Media Management Tools

Industry Keywords

Franchise OperationsConsumer ProductsSpecialty RetailBrand StewardshipMarket Expansion

About the role

Key responsibilities & impact

The Regional Marketing Director – Texas serves as the senior marketing executive responsible for driving profitable sales growth, market expansion, customer engagement, and brand excellence throughout HobbyTown's Texas region.
This executive leader develops and executes comprehensive regional marketing strategies that align with corporate objectives while translating national initiatives into high-impact local execution across corporate and franchise operations.
This position provides strategic leadership for all aspects of regional marketing, including customer acquisition, customer retention, community engagement, promotional planning, digital marketing execution, vendor partnerships, grand openings, experiential marketing, public relations, and regional brand stewardship.
The Regional Marketing Director serves as the primary marketing advisor to executive leadership, Corporate District Managers, Store Directors, and Franchise Owners, ensuring that every marketing investment contributes measurable value to revenue growth, profitability, and long-term customer loyalty.

Requirements

What you’ll need

Bachelor’s degree in marketing, Business Administration, Communications, Advertising, Public Relations, Retail Management, or a related field from an accredited college or university.
Minimum of 5 years of progressively responsible professional marketing experience.
Minimum of 3 years in a marketing leadership or management role with direct responsibility for personnel, agencies, vendors, or cross-functional project leadership.
Minimum of 3 years of experience supporting a multi-unit retail, franchise, consumer products, or specialty retail organization.
Experience managing annual marketing budgets.
Experience developing and executing integrated marketing campaigns across multiple marketing channels.
Experience managing digital marketing initiatives, including website content, email marketing, paid advertising, social media, and search engine optimization (SEO).
Experience utilizing marketing analytics platforms to evaluate campaign performance and marketing effectiveness.
Experience using Customer Relationship Management (CRM) platforms and email marketing systems.
Experience developing annual marketing plans and promotional calendars.
Experience coordinating new store openings, promotional events, product launches, or comparable large-scale marketing initiatives.
Experience managing relationships with external agencies, vendors, media partners, or marketing service providers.
Advanced proficiency with Microsoft Office Suite, including Excel, Word, Outlook, and PowerPoint.

Benefits

Comp & perks

Frequent travel required throughout the assigned district.
Overnight travel may be required.
Develop and administer regional marketing budgets exceeding seven figures.