Digital Marketing Performance Analyst – Hospitality

Amadeus

Digital Marketing Performance Analyst managing and optimizing digital media campaigns for hotel clients in Asia-Pacific region. Collaborating with teams for impactful client initiatives and campaign improvements.

Posted 5/25/2026full-timeKuala Lumpur • 🇲🇾 MalaysiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and implement media plans by researching target audiences and recommending appropriate channels and budget allocations.
Recommend new products and identify opportunities to expand budgets with existing clients.
Monitor industry trends, competitors, and client landscapes to assess potential impacts.
Collaborate with Strategists to create engaging ad copy and keyword lists for client approval.
Coordinate campaign setup, tracking workflows, and timely launch of new and renewal campaigns.

Requirements

What you’ll need

Experience managing paid search or display advertising campaigns, or working in a data-driven analytical role.
Familiarity with Digital Media platforms such as Google Ads, Meta (Facebook), Campaign Manager 360 (CM360), Display & Video 360 (DV360), Search Ads 360 (SA360), Google Ads Editor, and Google Analytics.
Good copywriting skills and comfort communicating with clients in meetings and calls.
Ability to collaborate effectively across internal teams and levels.
Experience in hotel marketing, hospitality, or tourism is helpful but not required.

Benefits

Comp & perks

A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.
A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.
Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues.
A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life. We care about our employees and strive to provide a supportive work environment.
A complete rewards offer - Amadeus provides attractive remuneration packages, covering all essential components of a competitive reward offer, including salary, bonus, equity, and benefits.
A flexible working model - We want our employees to do their best work, wherever and however it works best for them.
A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.
A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid search advertisingdisplay advertisingdata analysiscopywriting

Soft Skills

communicationcollaborationclient management