Manager

• Develop and execute a 12–24 month growth strategy focusing on market share, margin, and ACOS (ROI)
• Identify non-obvious growth opportunities within marketplaces
• Set and decompose goals by marketplace/category/SKU
• Conduct weekly business reviews
• Manage product economics (pricing, discounts, promotions, logistics, returns, VAT/platform commissions)
• Define the assortment strategy: SKU matrix by segment, price tiers, and competitor top-sellers
• Manage positioning and pricing corridors vs competitors, ensuring price parity and basket index control
• Manage FBA, FBM models on Amazon, as well as 3PL and warehouse partnerships
• Select and test optimal fulfillment strategies to maximize conversion and product availability
• Oversee inventory management: demand planning, stock allocation, and SLA compliance for replenishment
• Reduce operational costs through tariff optimization, packaging quality improvement, and return rate reduction
• Oversee the full performance marketing stack: internal ads (CPC/CPA/auto/smart campaigns), Helium 10, external traffic (Google Ads, Meta, affiliates), and retargeting
• Drive product listings to top search positions through effective keyword optimization, attributes, A+ content, and infographics
• Optimize the conversion funnel: impressions → clicks → carts → orders → repeat purchases
• Systematically manage ratings and reviews: structured responses, triggers, and reputation growth
• Build dashboards and alerts for sales, margin, market share, stock, returns, and penalties
• Develop forecasting and hypothesis-testing models: seasonality, price/discount elasticity, media mix
• Implement tools, scripts, and BI solutions to reduce manual work and accelerate decision-making
• Build strong relationships with account managers on Amazon; participate in pilots and beta programs
• Provide cross-functional leadership — collaborating with production, logistics, finance, design, and legal teams
• Mentor team members, establish standards, processes, and foster a culture of growth

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