Manager

• Develop and execute a 12–24 month growth strategy focusing on market share, margin, and ACOS (ROI).
• Identify non-obvious growth opportunities within marketplaces.
• Set and decompose goals by marketplace/category/SKU.
• Conduct weekly business reviews.
• Manage product economics (pricing, discounts, promotions, logistics, returns, VAT/platform commissions).
• Define the assortment strategy: SKU matrix by segment, price tiers, and competitor top-sellers.
• Manage positioning and pricing corridors vs competitors, ensuring price parity and basket index control.
• Manage FBA, FBM models on Amazon, as well as 3PL and warehouse partnerships.
• Select and test optimal fulfillment strategies to maximize conversion and product availability.
• Oversee inventory management: demand planning, stock allocation, and SLA compliance for replenishment.
• Reduce operational costs through tariff optimization, packaging quality improvement, and return rate reduction.
• Oversee the full performance marketing stack: internal ads (CPC/CPA/auto/smart campaigns), Helium 10, external traffic (Google Ads, Meta, affiliates), and retargeting.
• Manage platform promotions, deal events, coupons, and discounts — proactively and with P&L impact in mind.
• Drive product listings to top search positions through effective keyword optimization, attributes, A+ content, and infographics.
• Optimize the conversion funnel: impressions → clicks → carts → orders → repeat purchases.
• Systematically manage ratings and reviews: structured responses, triggers, and reputation growth.
• Build dashboards and alerts for sales, margin, market share, stock, returns, and penalties.
• Develop forecasting and hypothesis-testing models: seasonality, price/discount elasticity, media mix.
• Implement tools, scripts, and BI solutions to reduce manual work and accelerate decision-making.
• Build strong relationships with account managers on Amazon; participate in pilots and beta programs.
• Provide cross-functional leadership — collaborating with production, logistics, finance, design, and legal teams.
• Mentor team members, establish standards, processes, and foster a culture of growth.

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