Performance Marketing Lead

ALU

Performance Marketing Lead developing and executing integrated marketing campaigns for African Leadership University. Overseeing paid media, email marketing, and brand awareness for a global audience.

Posted 5/23/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the development and execution of brand awareness campaigns that communicate a unified ALU story across all entities, stakeholders and programmes.
Partner with the content and creative teams to produce campaigns that reflect ALU’s mission, value proposition, and student impact.
Develop always-on brand presence strategies across digital and social channels to build recognition and affinity among prospective students, partners, and stakeholders.
Own and manage the end-to-end email marketing function, including lifecycle campaigns, nurture flows, newsletters, and re-engagement programmes.
Manage paid media channels (search, social, display, video) with a focus on efficiency, audience targeting, and measurable outcomes.
Provide regular, actionable reports on campaign performance across brand, email, and paid media channels.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field is required.
Minimum 4 to 6 years of progressive experience in digital or integrated marketing, with a strong track record across both performance and brand campaigns.
Demonstrable experience managing end-to-end email marketing programmes, including marketing automation platforms (e.g. HubSpot, Mailchimp, Salesforce Marketing Cloud, or equivalent).
Hands-on experience running paid media campaigns across Google, Meta, LinkedIn, and other relevant platforms.
Experience in higher education, EdTech, or mission-driven organisations is desirable but not required.
Strong understanding of brand marketing principles and the ability to balance awareness and acquisition objectives.
Excellent written communication skills, with an eye for brand-consistent, audience-appropriate messaging.
Strong project management skills with the ability to manage multiple campaigns simultaneously.

Benefits

Comp & perks

Competitive compensation
Opportunities for professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingemail marketingcampaign managementbrand marketingmarketing automationpaid media managementaudience targetingreporting and analyticscontent strategysocial media marketing

Soft Skills

written communicationproject managementcollaborationstrategic thinkingcreativityattention to detailtime managementadaptabilityproblem-solvingstakeholder engagement