Alts Digital

Frontend Engineer

• Own the technical direction of our WordPress stack, ensuring stability, scalability, and site performance.
• Improve stability, performance, caching, and deployment workflows.
• Define coding standards , code review practices, and basic automated testing.
• Architect and document interfaces between WordPress and React/Next.js components.
• Lead incremental transition to a hybrid stack (not a full rebuild).
• Ensure technical SEO remains intact during changes.
• Plan and oversee development work with Product and Design teams.
• Mentor developers and help shape team structure over time.

Lead Engineer – WordPress, React, Hybrid Architecture

Performance Marketing

• Build, optimize, and scale large-budget campaigns across Meta, Google, and emerging ad platforms.
• Take full ownership of paid channels , from strategy and execution to analysis and reporting.
• Use AI-powered tools to optimize campaigns, automate budget allocation, and identify performance patterns.
• Leverage AI and low-code platforms to launch and test new landing pages autonomously , capturing opportunities in real time.
• Manage budgets efficiently to maximize ROI and ensure sustainable growth.
• Continuously analyze performance data, applying advanced segmentation, predictive analytics, and A/B testing to uncover growth insights.
• Apply CRO and funnel optimization methodologies to improve user conversion rates.
• Conduct market and competitor research to identify strategic scaling opportunities.
• Explore and test new channels and formats (e.g., TikTok, Reddit, Quora, Native, Programmatic) to diversify acquisition sources.
• Contribute to cross-channel initiatives , integrating paid media with SEO, affiliate, and other marketing strategies.

Lead Engineer – WordPress, React, Hybrid Architecture

Paid Media Manager