Performance Marketing Manager – SEA, Google Ads
ServiceHero
Tableau
Performance Marketing Manager – Tracking & Reporting
altitude
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
JavaScriptPython
About the role
- Set up and manage tracking systems (e.g., Google Tag Manager, Matomo)
- Implement conversion tracking (Google Ads, Meta, LinkedIn, etc.)
- Implement event tracking using tools such as Google Analytics 4 and Matomo
- Implement and maintain consent banners and cookie opt-in mechanisms
- Automate reports (e.g., via Looker Studio, Power BI, Supermetrics)
- Build dashboards for performance visualization
- Use scripts or APIs
- Technical setup for campaign tracking (UTM parameters, custom scripts)
- Audit landing pages for conversion barriers
Requirements
- Proven experience in performance marketing (e.g., Google Ads, Meta Ads, LinkedIn Ads), including strategic campaign management
- Strong technical understanding of tracking & tagging, especially Google Tag Manager and Google Analytics 4
- Experience setting up and troubleshooting conversion and event tracking across platforms
- Affinity for marketing technologies and enjoyment working at the intersection of tech and marketing
- Basic knowledge of scripting languages (e.g., JavaScript, Google Ads Scripts, optionally Python) for automation or customization
- Experience with web analytics tools and reporting solutions, e.g., Looker Studio, Power BI, or Supermetrics
- Understanding of data protection and consent management; ideally experience with CMPs and GDPR-compliant tracking
- Team player with strong communication skills to collaborate effectively with marketing and development teams
Benefits
- State-of-the-art technical work equipment provided
- Public transport (BVG) allowance or Swapfiets subscription — you decide!
- 28 days of vacation per year
- Own project responsibility from day one
- Team events to celebrate successes
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
conversion trackingevent trackingscripting languagesGoogle Tag ManagerGoogle Analytics 4UTM parameterscustom scriptsperformance marketingweb analyticsdata protection
Soft skills
strong communication skillsteam playerstrategic campaign managementcollaboration
