Product Marketing Manager, User Growth

Alteryx

Senior Product Marketing Manager for User Growth driving user acquisition and onboarding at Alteryx. Collaborating across teams to enhance the user experience for technical products.

Posted 5/29/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $165,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Own the positioning and messaging strategy for trial and new user acquisition
Partner with Demand Generation and Product to shape the trial onboarding experience
Develop and maintain messaging frameworks for Ask Alteryx new user onboarding flows
Work cross-functionally with Product, Sales, and Customer Success to identify the highest-impact moments in the new user journey
Design and execute onboarding programs that build reproducible skills and habits in new users
Create and maintain onboarding content assets—including video walkthroughs, quick-start guides, in-product messaging, and use-case libraries
Build and execute expansion marketing programs that move users from core Alteryx workflows into adjacent capabilities
Develop persona-specific messaging and content that shows users the natural next step in their Alteryx journey
Track feature adoption and engagement data across user cohorts to identify expansion opportunities
Serve as the voice of the user in cross-functional planning sessions

Requirements

What you’ll need

6+ years of product marketing, lifecycle marketing, or growth marketing experience in a B2B SaaS environment
Proven ability to develop messaging and positioning for technical products targeted at analyst, data, or business intelligence personas
Experience designing and executing onboarding programs or in-product marketing initiatives
Strong analytical mindset—comfortable working with product analytics tools (e.g., Pendo, Amplitude, Mixpanel)
Excellent written and verbal communication skills
Experience working cross-functionally with Product, Customer Success, Education, and Demand Generation teams
Familiarity with data analytics, automation, or AI platforms is a strong plus; hands-on experience with Alteryx is highly desirable
Self-starter who thrives in fast-moving environments and can manage multiple priorities with a high degree of independence

Benefits

Comp & perks

Medical, dental, and vision coverage
401(k) with company match
Paid parental leave, caregiver leave, and flexible time off
Mental health support and wellness reimbursement
Career development and education assistance
A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
An annual $200 home office reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinglifecycle marketinggrowth marketingonboarding programsin-product marketingmessaging developmentpositioning strategydata analyticsautomationAI platforms

Soft Skills

analytical mindsetwritten communicationverbal communicationcross-functional collaborationself-starterindependenceability to manage prioritiesuser advocacy