Own the regional plan
Build and execute integrated field marketing programs that align to quarterly revenue goals, regional market dynamics, and account priorities
Lead end‑to‑end event execution
Source venues, manage vendors, secure speakers, and oversee logistics for trade shows, user groups, executive roundtables, and partner‑led events throughout the West Coast and Midwest
Drive pipeline & influence by partnering with Account Executives and SDRs to create targeted marketing campaigns, in-person activations, and post‑event follow‑ups that convert MQLs to Opportunities
Collaborate with regional channel and technology partners to co‑sponsor events, webinars, and localized digital campaigns that expand reach and share costs
Track and report on program performance (registrations, attendance, pipeline, ROI) using Salesforce, Marketo, and Tableau
Manage budget & vendors; forecast, allocate, and reconcile regional marketing spend
Travel ~30% for on‑site event management and customer meetups

Requirements

5+ years in field marketing, demand generation, or regional event management within B2B tech/SaaS
Demonstrated success driving pipeline in the West Coast and/or Midwest markets; strong understanding of regional business cultures and buying cycles
Proven ability to partner with Sales to design account‑centric programs that accelerate deals
Hands‑on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems
Outstanding project-management skills—able to juggle multiple programs, deadlines, and stakeholders
Data‑driven mindset with proficiency in analyzing funnel metrics and ROI
Clear, persuasive communicator and negotiator; comfortable presenting to executives and external partners
Ability to thrive in a fast‑paced, high‑growth environment with minimal supervision

Benefits

Competitive salary, bonus potential, and comprehensive benefits
Health insurance, dental, and vision coverage
401(k) with company match
Paid parental leave, caregiver leave, and flexible time off
Mental health support and wellness reimbursement
Career development and education assistance
Monthly Connectivity Plus stipend of $150 to support remote work-related expenses
Annual $200 home office reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

field marketingdemand generationevent managementpipeline managementaccount-centric programsmarketing automationCRM systemsdata analysisROI analysisproject management

Soft Skills

communicationnegotiationpersuasioncollaborationtime managementadaptabilityproblem-solvingleadershiporganizational skillscustomer relationship management