Director of Customer Marketing
Alteryx
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Florida, Illinois, New York, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $180,000 - $200,000 per year
Job Level
Lead
About the role
- Build and lead enterprise-focused lifecycle marketing programs that deepen engagement, drive advanced platform adoption, and accelerate expansion within top global accounts
- Partner with Customer Success, Sales, and Product teams to identify customer growth opportunities and deliver coordinated go-to-market motions across renewal, upsell, and cross-sell stages
- Develop segmentation and journey frameworks for executive, business, and practitioner personas, ensuring tailored messaging and experiences throughout the customer lifecycle
- Leverage data and insights to measure health, engagement, and expansion readiness across accounts
- Define and execute a customer content strategy that aligns with enterprise adoption journeys — including success stories, executive narratives, and best-practice thought leadership
- Curate and optimize web and digital content across the evaluation, enablement, and advocacy stages — ensuring a cohesive customer experience that connects marketing, education, and community touchpoints
- Lead the global Customer Advisory Board (CAB) program — from member selection and engagement strategy to meeting design, content development, and follow-up action plans
- Own the customer event strategy for enterprise audiences — driving participation in flagship experiences such as Inspire, regional executive summits, and customer innovation sessions.
Requirements
- 10+ years of B2B marketing experience, including 5+ years in customer, enterprise, or lifecycle marketing leadership
- Proven track record of building executive-level engagement programs that drive measurable business impact
- Deep understanding of enterprise customer journeys, particularly in SaaS or technology environments
- Strong background in content strategy, storytelling, and event design for senior audiences
- Excellent cross-functional leadership skills, with experience collaborating closely with Sales, Customer Success, Product, and Communications teams
- Analytical mindset with the ability to translate engagement metrics and insights into strategy.
Benefits
- Amazing benefits for all Associates
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingcontent strategydata analysiscustomer segmentationevent designcustomer journey mappingdigital content optimizationgo-to-market strategycustomer engagement metricsB2B marketing
Soft skills
leadershipcollaborationstorytellinganalytical mindsetcommunicationstrategic thinkingcustomer focuscreativityproblem-solvingrelationship building