Alta Vista Investimentos

Marketing Analyst

Alta Vista Investimentos

full-time

Posted on:

Location Type: Hybrid

Location: São PauloBrazil

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Salary

💰 R$3,500 per month

About the role

  • Content Development and Creation:
  • ◦ Internal and Institutional Materials: Prepare and finalize various marketing materials such as corporate presentations, brochures, e-books, infographics, product sheets, and communications for clients and partners.
  • ◦ Social Media Content: Create and adapt strategic content for Instagram (static posts, carousels, reels, stories) and LinkedIn (articles, posts, success stories), aiming to drive engagement, build authority, and generate qualified leads.
  • ◦ Marketing Campaigns: Develop and execute digital marketing campaigns for seasonal initiatives and product launches, from concept to production of creatives and copy.
  • Social Media Management:
  • ◦ Planning and Publishing: Manage the editorial calendar and schedule social media posts.
  • ◦ Monitoring and Interaction: Track post performance, engage with the community (comments, direct messages), and identify opportunities to increase engagement.
  • ◦ Metrics Analysis: Produce regular performance reports for campaigns and social channels, presenting insights and optimization recommendations.
  • Coordination and Relationship Management:
  • ◦ Vendor Management: Coordinate and negotiate with external vendors (graphic designers, video editors, photographers) to ensure quality, deadlines, and cost control of produced materials.
  • ◦ Team Support: Actively collaborate with the investment advisors team to understand their needs and translate them into effective content strategies.

Requirements

  • Education: Bachelor's degree in Marketing, Social Communication, Advertising or related fields.
  • Experience: Proven experience in content creation and social media management, preferably in the financial market or at agencies serving that sector.
  • Technical Knowledge:
  • ◦ Proficiency with design tools (e.g., Canva, Adobe Photoshop/Illustrator) for creating visual assets.
  • ◦ Familiarity with social media management and scheduling platforms.
  • ◦ Excellent written and verbal communication skills, with the ability to produce clear, persuasive copy aligned with the financial market’s tone of voice.
  • Behavioral Skills: Proactivity, creativity, organization, attention to detail, strong interpersonal skills, and the ability to work autonomously.
  • Desirable / Nice to Have:
  • ◦ Knowledge of and interest in the financial and investment markets.
  • ◦ Experience with email marketing tools.
  • ◦ Basic knowledge of SEO and Google Analytics.
  • ◦ Portfolio with relevant digital marketing and content creation work.
  • ◦ Certifications in digital marketing.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content creationsocial media managementdigital marketing campaignsSEOGoogle Analyticsemail marketingcopywritingvisual asset creation
Soft skills
proactivitycreativityorganizationattention to detailinterpersonal skillsautonomycommunication
Certifications
certifications in digital marketing