ALSO.

Social Media Manager

ALSO.

full-time

Posted on:

Location Type: Hybrid

Location: Seattle • Washington • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $140,000 - $160,000 per year

About the role

  • Develop and own platform-specific strategies, with an initial focus on Instagram, TikTok, and YouTube.
  • Align social strategies with marketing goals, sales priorities, product launches, and campaign calendars.
  • Proactively surface platform trends, cultural moments, and product or community insights to Marketing, Creative, and Customer Support teams.
  • Manage publishing cadence and content calendars across all social platforms.
  • Partner with the Marketing Specialist to brief, review, and approve social assets with internal stakeholders.
  • Ensure content is optimized for platform-native formats and published consistently, on brand, and on time.
  • Monitor comments, DMs, tags, and mentions daily.
  • Respond in ALSO’s brand voice, building trust and connection with our community.
  • Escalate issues to Customer Support or Comms when appropriate.
  • Develop and maintain community guidelines and a tone-of-voice playbook to ensure consistency.
  • Partner closely with ALSO’s Influencer Manager on the Comms team to support influencer, ambassador, and creator initiatives.
  • Collaborate on identifying creators, briefing content, and aligning social publishing with influencer activations.
  • Help ensure influencer content is amplified effectively across ALSO-owned social channels.
  • Share performance insights and community feedback to inform program evolution.
  • Define and track KPIs across growth, engagement, reach, and conversion.
  • Deliver weekly performance snapshots and monthly reporting with clear insights and recommendations.
  • Test content formats, posting times, and themes, optimizing based on learnings.
  • Partner with Marketing, Creative, Product, Local Marketing, and Comms teams to align social with campaigns and launches.
  • Share audience insights and social learnings across teams.
  • Represent the voice of the community internally — what people are asking for, responding to, and excited about.
  • Build repeatable processes, templates, and playbooks as the social function scales.
  • Proactively identify gaps, risks, and opportunities in ALSO’s social presence.
  • Support future contractors or team members with clear guidance as needed.

Requirements

  • 4–7 years of experience managing social media for a consumer brand.
  • Deep hands-on experience with Instagram, TikTok, and YouTube.
  • Strong understanding of social-first storytelling, trends, and platform best practices.
  • Experience working alongside influencer or creator programs, even if not directly owning them.
  • Comfort balancing creative instincts with performance metrics and data.
  • Strong organizational skills and the ability to manage multiple workstreams.
  • Excellent communication and collaboration skills.
  • A proactive, curious, and solutions-oriented mindset.
Benefits
  • Robust health coverage. Excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options.
  • One Medical membership and dedicated insurance advocates.
  • Rich fertility and family building benefits with Progyny.
  • Flexible time off.
  • 401(k) match.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcontent optimizationKPI trackingperformance reportingsocial-first storytellinginfluencer program experiencedata analysiscontent calendar managementcommunity guidelines developmenttrend analysis
Soft Skills
organizational skillscommunication skillscollaboration skillsproactive mindsetcuriositysolutions-oriented mindsettrust buildingcommunity engagementcreative instinctsmulti-tasking