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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and delivering integrated marketing campaigns, with a strong focus on digital marketing strategies and performance analysis. Proficient in creating marketing collateral and managing multiple projects while ensuring brand consistency and compliance with industry standards.
Highest-signal resume keywords
Integrated Marketing CampaignsDigital MarketingMarket ResearchProject ManagementCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingWebsite ManagementCampaign Performance AnalysisContent CreationLead Generation
Soft Skills
Organisational SkillsAttention to DetailCollaborationSelf-Motivation
Tools & Technologies
Microsoft OfficeCRM SystemsEmail Marketing Platforms
Industry Keywords
B2B MarketingFood IndustryScientific MarketingTechnical Marketing
About the role
Key responsibilities & impact- Planning and delivering integrated marketing campaigns to promote food testing services.
- Creating and updating marketing collateral including brochures, case studies, email campaigns, presentations and website content.
- Managing social media content and monitoring engagement across relevant platforms.
- Supporting the organisation and promotion of industry exhibitions, conferences, webinars and customer events.
- Working with the sales team to develop marketing materials that support business development and lead generation.
- Liaising with external agencies, designers and printers to produce high-quality marketing assets.
- Monitoring campaign performance using analytics and reporting on key metrics such as website traffic, email engagement and lead generation.
- Conducting market research to identify customer trends, competitor activity and new opportunities within the food industry.
- Maintaining brand consistency across all communications and ensuring marketing materials remain compliant with company and industry standards.
- Managing multiple projects simultaneously while meeting deadlines and prioritising business needs.
Requirements
What you’ll need- Experience in a marketing role, ideally within a B2B, scientific, technical or food-related environment.
- Strong understanding of digital marketing, including email marketing, website management and social media.
- Excellent written and verbal communication skills with the ability to tailor content for different audiences.
- Experience planning and delivering marketing campaigns from concept through to evaluation.
- Ability to analyse marketing performance data and make recommendations for improvement.
- Strong organisational skills with the ability to manage multiple projects and deadlines.
- Proficient in Microsoft Office, particularly PowerPoint and Excel.
- Experience using CRM systems and email marketing platforms would be advantageous.
- Creative mindset with strong attention to detail.
- Confident working collaboratively with internal stakeholders and external suppliers.
- Self-motivated with the ability to work independently while contributing effectively within a wider team.
- Full right to work in the UK and willingness to travel occasionally to industry events where required.
Benefits
Comp & perks- Annual Leave commencing at 25 days (rising to 30) plus 8 public holidays (pro rata for part time)
- Ability to Buy annual leave.
- Enhanced Company Sick Pay Scheme
- Value Awards Recognition Scheme
- Perkbox membership providing access to discount vouchers and wellness hub.
- Learning/study support
- Group Personal Pension Plan
- Car Parking on-site
