Alpurial

Email & CRM Marketing Manager

Alpurial

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Email Marketing & Automation – Creation, optimization and analysis of newsletters and automated flows that target our customers.
  • WhatsApp Newsletters & Direct Communication – Planning, implementation and optimization of WhatsApp newsletters to reach and engage customers directly.
  • Customer Retention & Loyalty Programs – Development and management of initiatives that delight customers long-term and strengthen brand loyalty.
  • Review Management – Managing, analyzing and optimizing customer reviews to increase trust and conversions.
  • Post-Purchase Surveys – Implementation and analysis of customer surveys to improve the customer experience.
  • Customer Support Leadership & Analysis – Overseeing and strategically managing customer support to improve processes and maximize customer satisfaction.

Requirements

  • Experience in CRM & Email Marketing – You are familiar with newsletters, automations and customer communications and know how to run targeted campaigns.
  • Data & Performance Analysis – You use KPIs, A/B tests and conversion optimization to continuously improve campaigns.
  • Customer-focused Mindset – You understand what moves customers and develop targeted measures to increase retention and satisfaction.
  • Strong German language skills & clear communication – You craft persuasive copy and communicate professionally.
  • Structured & Independent Work Style – You work in an organized, self-directed and solution-oriented way.
  • Confident computer skills, particularly with word processing software and online tools for copywriting and research.
  • Basic knowledge of horses or experience handling horses to authentically address the target audience (optional).
Benefits
  • Flexible working hours, remote & home-office options – Work the way that suits you best, in the office or remotely.
  • Training & Development – We support your professional and personal growth with training, coaching and exciting projects.
  • Competitive compensation & growth opportunities – Your work is fairly rewarded, and we support your further training and career development.
  • Flat hierarchies & real influence – Your ideas matter; we give you space to contribute creative proposals and actively shape the company's development.
  • Modern work environment & latest tools – Efficient work is more enjoyable! We provide modern software, intuitive tools and everything you need for your job.
  • Employee discounts & exclusive perks – Benefit from discounts on our products and other perks.
  • Team events & fun activities – Shared activities like team lunches, workshops or small outings create a positive atmosphere.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Email MarketingAutomationData AnalysisA/B TestingConversion OptimizationCustomer RetentionLoyalty ProgramsCustomer Support ManagementSurvey ImplementationPerformance Analysis
Soft Skills
Customer-focused MindsetClear CommunicationPersuasive CopywritingOrganized Work StyleIndependent Work StyleSolution-oriented Approach