Alpurial

Email & CRM Marketing Manager – m/f/d

Alpurial

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • Email Marketing & Automation – Creation, optimization and analysis of newsletters and automated flows that target our customers.
  • WhatsApp Newsletters & Direct Communication – Planning, implementation and optimization of WhatsApp newsletters to reach and retain customers directly.
  • Customer Retention & Loyalty Programs – Development and management of initiatives that delight customers long-term and strengthen brand loyalty.
  • Review Management – Handling, analysis and optimization of customer reviews to increase trust and conversions.
  • Post-Purchase Surveys – Implementation and analysis of customer surveys to optimize the customer experience.
  • Customer Support Leadership & Reporting – Overseeing and strategically managing customer support to improve processes and maximize customer satisfaction.

Requirements

  • Experience in CRM & Email Marketing – You are familiar with newsletters, automations and customer communications and know how to manage campaigns effectively.
  • Data & Performance Analysis – You use KPIs, A/B tests and conversion optimization to continuously improve campaigns.
  • Customer-focused Mindset – You understand customer motivations and develop targeted measures to increase retention and satisfaction.
  • Good German skills & Clear Communication – You write persuasive copy and communicate professionally.
  • Structured & Independent Working Style – You work in an organized, self-directed and solution-oriented manner.
  • Confident PC Skills, especially with word processing software and online tools for content creation and research.
  • Basic knowledge of horses or experience handling horses to authentically address the target audience (optional).
Benefits
  • Flexible Working Hours, Remote & Home-Office Options – Work in the way that suits you best, in the office or remotely.
  • Training & Development – We support your professional and personal growth with training, coaching and exciting projects.
  • Competitive Compensation & Career Opportunities – Your work will be fairly rewarded, and we support your training and career development.
  • Flat Hierarchies & Real Say – Your ideas matter. We give you space to contribute creative suggestions and actively participate in the company's development.
  • Modern Work Environment & Latest Tools – Efficient work is more enjoyable. We provide modern software, intuitive tools and everything you need for your job.
  • Employee Discounts & Exclusive Perks – Benefit from discounts on our products and other advantages.
  • Attractive Compensation – Your work should pay off. We offer fair, performance-based remuneration with opportunities for advancement.
  • Team Events & Fun Activities – Shared activities like team lunches, workshops or short outings create a positive atmosphere.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Email MarketingAutomationData AnalysisPerformance AnalysisA/B TestingConversion OptimizationCustomer RetentionLoyalty ProgramsCustomer Support ManagementSurvey Implementation
Soft Skills
Customer-focused MindsetClear CommunicationPersuasive WritingOrganizational SkillsIndependent Working StyleSolution-oriented Approach