
Principal Marketing Analyst
AlphaSense
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $116,000 - $140,000 per year
Job Level
About the role
- Design and build compelling data visualizations and dashboards to translate complex findings into actionable insights for the marketing team and executive leadership.
- Develop and maintain data tables and reporting structures to ensure accurate and timely measurement of marketing campaign performance and KPIs.
- Incorporate AI into your weekly workflows to automate analyses, enhance predictive capabilities, and uncover deeper insights.
- Think strategically to identify and source new datasets, both internal and external, to enrich our understanding of customer behavior and market trends.
- Lead deep-dive analyses on new and changing organizational needs, providing data-driven recommendations to guide marketing strategy and investment.
Requirements
- You have 8 years of experience in marketing analytics, business intelligence, or a related data-focused role.
- A master of data visualization with a strong portfolio of dashboards and reports created in tools like Tableau, Power BI, or Looker.
- You possess hands-on experience creating and managing data tables using SQL and have a solid understanding of data warehousing principles. You are experienced in handling key Demand Generation data sets from platforms such as GA4, DemandBase, Marketo, Outreach
- You are leveraging AI to build agents, models and automate analytical workflows.
- A strategic and curious thinker with a proven ability to tackle ambiguous problems, identify new data opportunities, and drive analytical projects from conception to completion.
Benefits
- You may also be offered a performance-based bonus
- equity
- and a generous benefits program.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data visualizationdashboard creationSQLdata warehousingAI integrationpredictive analyticsdata analysismarketing analyticsbusiness intelligenceDemand Generation
Soft Skills
strategic thinkingproblem-solvingcuriosityanalytical project managementcommunicationleadership