AlphaSense

Integrated Marketing Manager

AlphaSense

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $90,000 - $124,000 per year

About the role

  • Own and manage the end-to-end integrated marketing planning process, including campaign development, prioritization, timelines, execution, and readouts.
  • Partner with Marketing leadership and functional teams to translate strategic priorities and key moments into executable, integrated campaign plans.
  • Facilitate planning cadences, working sessions, cross-functional reviews, and ongoing communication to ensure alignment across teams.
  • Develop and maintain integrated campaign plans, timelines, and dependency tracking across all participating teams, including Revenue Marketing, Product Marketing, Brand, Content, Communications, Experience, and Operations.
  • Identify risks, gaps, and bottlenecks early and proactively drive resolution.
  • Ensure campaign themes, product launches, and programs go live on time, with clear ownership, deliverables, and success criteria.
  • Act as the central point of coordination across marketing teams and drive clarity around roles, responsibilities, and handoffs throughout the campaign lifecycle.
  • Foster strong working relationships and a culture of accountability and shared ownership.
  • Partner with cross-functional teams to ensure campaigns and programs to build, define, and refine campaign performance metrics and measurement.
  • Build, document, update, and continuously optimize integrated marketing workflows, templates, resource hubs, and best practices.
  • Bring operational discipline to cross-functional campaign execution, including status tracking, retrospectives, and continuous improvement.
  • Provide leadership with regular visibility into campaign progress, risks, and outcomes.

Requirements

  • 5-10 years of experience in integrated marketing, program management, or a similar role.
  • Proven track record managing complex, cross-functional marketing programs or campaigns.
  • Experience with integrated marketing frameworks and full-funnel campaign planning.
  • Strong operational mindset with the ability to manage timelines, dependencies, and stakeholders.
  • Exceptional organizational and communication skills; able to influence without direct authority.
  • Experience operating in fast-paced, high-growth B2B SaaS organizations.
  • Experience supporting revenue-focused marketing motions (pipeline, bookings, lifecycle).
  • Hands-on experience with project management and marketing tools (e.g. Asana, Notion, Salesforce).
Benefits
  • performance-based bonus
  • equity
  • generous benefits program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
integrated marketingprogram managementcampaign developmentcampaign planningperformance metricsdependency trackingcross-functional coordinationrisk managementcontinuous improvementoperational discipline
Soft skills
organizational skillscommunication skillsinfluence without authorityrelationship buildingaccountabilityproblem-solvingproactive mindsetcollaborationleadershipadaptability