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Senior Creative Strategist – m/f/d
AlphaPet Ventures GmbHSenior Creative Strategist writing and testing VSL and UGC-style ads for AlphaPet’s online pet-food brands. Driving Meta and YouTube creative performance through hooks, iteration, and analysis.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance creative and direct-response copywriting, with a strong focus on developing high-converting ads for DTC e-commerce. Proficient in analyzing ad performance and applying consumer psychology to create compelling narratives and hooks.
Highest-signal resume keywords
Performance Creative ManagementDirect-Response CopywritingMeta Video AdsConsumer Psychology UnderstandingGerman Language Proficiency
ATS Keywords
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Hard Skills
VSL DevelopmentScript WritingAd Performance AnalysisHigh-Converting Ad CreationHook Testing
Soft Skills
Independent WorkProactive Approach
Tools & Technologies
Ads Manager
Industry Keywords
DTC E-CommerceUGC-Style AdsStorytelling FrameworksPASDICBefore/After
About the role
Key responsibilities & impact- Strategic and operational management of the Wolfsblut brand within the central e-commerce team
- Developing VSL concepts and independently writing scripts for Meta and YouTube
- Managing the creative pipeline from hook and briefing through to test learnings
- Creating actionable briefs for editors and UGC creators
- Planning creative rotations and establishing a structured testing framework
- Analyzing Ads Manager performance
- Deriving hypotheses and briefing the next creative iterations
- Supporting the process from the initial briefing through performance analysis
- Working directly with the Meta Paid Team Lead
Requirements
What you’ll need- At least 3–4 years of experience in performance creative and/or direct-response copywriting, ideally in DTC e-commerce
- Proven results with Meta video ads, VSLs, UGC-style ads, and hook testing
- Experience developing high-converting ads
- Copywriting with a distinctive voice
- Understanding of consumer psychology, hooks, and storytelling frameworks such as PAS, DIC, and Before/After
- Excellent German language skills
- Independent and proactive approach to work
- Application including a cover letter and CV
- Please state your earliest possible start date and salary expectations
Benefits
Comp & perks- Flexible working hours (trust-based working time)
- Remote work options
- Contribution toward home-office equipment
- Opportunity to work from abroad for several months
- 28 days of annual leave
- Up to 20 days of unpaid leave
- Special leave
- Internal and external professional development opportunities
- Employee discounts for people and pets
- Regular team, company, and Family & Friends events
- Social area with foosball table
- Lounge area and Nintendo Switch games
- Fully equipped, high-quality office kitchen
- Free coffee, cocoa, tea, soft drinks, water, juices, fresh fruit, snacks, and sweets
- Subsidized EGYM Wellpass membership
- Access to thousands of sports and wellness facilities
- Access to modern AI tools
- Flat hierarchies and an open, relaxed work environment