AlphaPet Ventures GmbH

Sales Director – Online

AlphaPet Ventures GmbH

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Lead

About the role

  • We are scaling from €80M to €500M+. This won’t happen with administrators — it happens with doers.
  • You take overall responsibility for our performance marketing: 5 teams, true P&L ownership, and the mission to make this area a growth engine.
  • You don’t wait for instructions. You analyze, decide, execute — and course-correct quickly.
  • You build and lead five high-performance teams: Meta, SEA, CRM, Marketplace and Onsite — both disciplinary and technical leadership — and you establish a culture of excellence.
  • P&L responsibility for our Other Own Brand shops (Primum, Müllers Naturhof, petsPremium) and the marketplace business.
  • You manage €8M+ in ad spend and scale to €30M+ with clear CLV/CAC ratios, identifying levers for growth.
  • You are responsible for the performance channels of our focus brands: Wolfsblut, Wildes Land and Arden Grange.
  • You help drive the creative engine: data feedback to creative, testing roadmaps for creatives.
  • Technical and strategic ownership for the entire Online Sales & Performance Marketing area.
  • You scale results, not just headcount: you identify and implement AI tools and automations.

Requirements

  • Several years of leadership experience in performance marketing with measurable results — not theory, but proven scaling.
  • You make fast decisions using micro-learnings, work hypothesis-driven, and continuously challenge assumptions — speed beats perfection.
  • You see AI not as a gimmick but as a decisive competitive advantage (force multiplier).
  • You have experience deploying tech solutions for operational excellence.
  • You address problems when they arise — not only when they escalate.
  • You don't shy away from difficult conversations, but always remain constructive.
  • Numbers are your language. You spot anomalies in dashboards before others do.
  • You have proven you can not only survive in complex organizations but leverage them to achieve your goals.
  • You understand the relationship between creative and performance — and can manage both.
  • You win debates with arguments and data, not with office politics.
Benefits
  • Responsible, exciting and varied tasks with plenty of scope for shaping your role in a dynamic company that values flat hierarchies and an open, relaxed working atmosphere where everyone uses the informal "you".
  • A friendly, open team of around 340 employees in Munich, Leipzig and Albourne (UK) with several lovely office dogs at our locations.
  • Flexible working hours (based on trust-based working hours), home office options including a contribution to your home-office setup, and the possibility to work from abroad for several months.
  • 28 days of annual leave and the option to take up to 20 days of unpaid leave as well as special leave!
  • Various internal and external development opportunities that you can choose independently according to your interests.
  • Various employee discounts for humans and pets!
  • Regular team, company and Family & Friends events.
  • Relax in our social area, which features a foosball table, or challenge your colleagues on our cozy sofa area to a Mario Kart battle (or another Nintendo Switch game)!
  • Our office offers a high-quality, fully equipped kitchen where you can cook or bake great cakes!
  • Coffee, cocoa, tea and other cool soft drinks such as water and juices, as well as fresh fruit, light snacks and a well-stocked sweets drawer are available to you free of charge.
  • Many more great benefits that we will be happy to introduce to you during the recruitment process!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingP&L ownershipad spend managementCLV/CAC ratiosdata analysisAI toolsautomationcreative testingtech solutions deploymenthypothesis-driven work
Soft Skills
leadershipdecision makingproblem solvingconstructive communicationanalytical thinkingadaptabilitycollaborationstrategic thinkingresults-orienteddebate and argumentation