National Marketing Manager
AlphaGraphics
full-time
Posted on:
Location Type: Hybrid
Location: Lakewood • Colorado • United States
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Salary
💰 $115,000 - $145,000 per year
About the role
- Lead the planning, execution, and optimization of national demand generation programs across all Fortidia US brands
- Drive measurable pipeline, lead quality, and revenue contribution at both the system and franchise location level
- Ensure marketing investments are tightly aligned to growth priorities, customer acquisition, and account expansion
- Partner closely with Sales, Field Marketing, and Product leaders to align national programs with local execution
- Directly manage the Media Performance Specialist
- Own national paid media strategy, budget allocation, and performance optimization
- Establish clear ROI benchmarks, attribution standards, and reporting cadence
- Continuously optimize channel mix, spend efficiency, and campaign effectiveness
- Directly manage the Website / SEO Manager
- Own website performance across Fortidia US brands, including traffic growth, conversion optimization, and platform health
- Ensure SEO strategy supports both national demand and local franchise visibility
- Directly manage the Content Creator
- Own national content strategy, ensuring consistent brand voice, messaging, and positioning
- Oversee creation of demand-driving content, franchise enablement assets, and campaign materials
- Establish clear performance metrics tied to growth, revenue impact, and franchise adoption
- Own dashboards, reporting, and executive-level insights related to national marketing performance
- Leverage external agencies and partners to extend execution capacity as needed
Requirements
- 8–12 years of progressive marketing experience, with strong emphasis on demand generation and digital performance
- Proven experience leading paid media, website, SEO, and content functions
- Demonstrated ability to link marketing activity to revenue outcomes
- Experience managing and developing high-performing teams
- Strong analytical mindset with experience using performance data to drive decisions
- Experience working in multi-location, franchise, or distributed business models strongly preferred.
Benefits
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- Flexible schedule
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationpaid media strategySEOwebsite performance optimizationcontent strategycampaign effectivenessperformance metricsattribution standardsbudget allocationpipeline management
Soft Skills
leadershipanalytical mindsetteam managementcollaborationcommunicationstrategic planningperformance optimizationdecision makingcustomer acquisitionbrand positioning