Head of Ecosystem Marketing

Alpen Labs

Head of Ecosystem Marketing at Alpen Labs enabling Bitcoin's financial services while driving ecosystem growth and partnership strategies.

Posted 5/1/2026full-timeRemote • New York • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own ecosystem marketing strategy
Own how Alpen EVM is positioned and understood by partners and the broader ecosystem
Develop a clear narrative and brand strategy aligned with partnership and distribution goals
Build and execute strategies that generate inbound interest from relevant ecosystem participants
Ensure marketing efforts are tightly aligned with BD pipeline and partnership KPIs
Lead the creation of high-impact content (e.g., reports, thought leadership, ecosystem narratives)
Expand on successful content formats to consistently generate inbound and awareness
Translate complex technical concepts into compelling, ecosystem-relevant narratives
Identify and prioritize the most important conferences, events, and channels
Scale content formats that consistently drive inbound and ecosystem engagement
Drive strategic participation in moments that matter for ecosystem growth
Partner closely with BD to understand distribution and partnership targets
Translate those goals into effective marketing strategies and campaigns
Own inbound demand and ecosystem visibility, while BD owns partner relationships and deal execution
Bring a strong point of view on how Alpen should go to market within the ecosystem
Continuously refine positioning, channels, and programs based on results

Requirements

What you’ll need

Ecosystem / Partnership-Oriented Marketing: Experience driving growth through partnerships, platforms, or ecosystem strategies
Strategic + Hands-On: Ability to define strategy and execute directly in a fast-moving environment
Strong Positioning & Narrative Skills: Can translate complex technical ideas into clear, compelling market narratives
Content-Led Growth: Experience building content engines that generate inbound (reports, thought leadership, etc.)
Industry Presence: Strong instincts around industry moments, events, and distribution channels that influence target partner segments
Cross-Functional Collaboration: Strong cross-functional operator, working with BD, leadership, and technical teams to shape strategy and drive outcomes
Bonus Experience: Experience in crypto, fintech, or developer ecosystems
Existing relationships across relevant media, conferences, or ecosystem players
Background working with infrastructure or protocol-level products

Benefits

Comp & perks

Impact: Help shape how Bitcoin evolves into a programmable financial system
Ownership: Define and build a critical function from the ground up
Leverage: Direct impact on ecosystem growth and strategic partnerships
Team: Work alongside world-class engineers and researchers in crypto and distributed systems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

ecosystem marketing strategycontent creationnarrative developmentinbound marketingpartnership marketingcontent enginesstrategic marketingtechnical concept translationcampaign executionKPI alignment

Soft Skills

strategic thinkingcross-functional collaborationcommunicationleadershipadaptabilityrelationship buildingproblem-solvingcreativityanalytical skillsinfluence