Alpen Labs

Marketing

• Own ecosystem marketing strategy
• Own how Alpen EVM is positioned and understood by partners and the broader ecosystem
• Develop a clear narrative and brand strategy aligned with partnership and distribution goals
• Build and execute strategies that generate inbound interest from relevant ecosystem participants
• Ensure marketing efforts are tightly aligned with BD pipeline and partnership KPIs
• Lead the creation of high-impact content (e.g., reports, thought leadership, ecosystem narratives)
• Expand on successful content formats to consistently generate inbound and awareness
• Translate complex technical concepts into compelling, ecosystem-relevant narratives
• Identify and prioritize the most important conferences, events, and channels
• Scale content formats that consistently drive inbound and ecosystem engagement
• Drive strategic participation in moments that matter for ecosystem growth
• Partner closely with BD to understand distribution and partnership targets
• Translate those goals into effective marketing strategies and campaigns
• Own inbound demand and ecosystem visibility, while BD owns partner relationships and deal execution
• Bring a strong point of view on how Alpen should go to market within the ecosystem
• Continuously refine positioning, channels, and programs based on results

Head of Ecosystem Marketing