SVP, Marketing
Alpaca
full-time
Posted on:
Location Type: Remote
Location: Remote • 🌎 Anywhere in the World
Visit company websiteJob Level
Lead
About the role
- Build and Scale the Global Marketing Function.
- Design, operationalize, and lead a unified marketing strategy that aligns with the CRO’s revenue goals and Alpaca’s multi-geography expansion.
- Build an elite, metrics-driven team across brand, digital, partnerships, and demand generation.
- Own End-to-End Marketing Strategy & Creative B2B Growth
- Develop and execute multi-channel B2B and B2B2C campaigns that drive brand awareness, enterprise pipeline generation, partner activation, and end-user adoption.
- Architect creative, high-impact growth motions to penetrate key verticals and geographies.
- Define the strategy for how Alpaca speaks to fintechs, financial institutions, developers, and enterprise decision-makers.
- Executive Brand Ownership
- Set and elevate Alpaca’s global brand narrative. Ensure consistency across every region, channel, partner, and product line.
- Shape our market positioning across the US, Canada, UAE, Saudi Arabia, Singapore, India, Latin America, the UK/EU, and beyond.
- Content, GEO, and Thought Leadership
- Create a world-class content engine that supports enterprise penetration, technical storytelling, and developer education.
- Own Alpaca’s GEO (Generative Engine Optimization) strategy.
- Data-Driven Decision Making
- Champion a culture of experimentation and analytics. Design and execute nurture programs and conversion strategies.
- Global Collaboration and GTM Integration
- Partner closely with Product Marketing, Sales, Engineering, and Regulatory teams.
- Event Marketing and Brand Initiatives
- Own the strategy and execution for Alpaca’s global event footprint to drive enterprise leads and brand equity. Oversee holistic brand touchpoints.
Requirements
- 15+ years of progressive marketing leadership experience, with 8–10+ years in senior management roles.
- Proven track record in B2B demand generation and brand building within global organizations.
- Fintech, SaaS infrastructure, payments, brokerage, or financial services experience strongly preferred.
- Deep understanding of B2B and B2B2C growth motions, enterprise buyer psychology, and API-driven adoption cycles.
- Proven ability to drive growth through creative strategy and organic levers rather than relying on large-scale budget increases.
- Collaborative leader with a proven ability to mentor global teams and work effectively under a revenue-focused reporting structure.
- Exceptional storyteller who can translate technical products into compelling narratives for C-suite customers.
- Experience recruiting, coaching, and scaling high-performing marketing functions.
- Mastery of Enterprise Marketing: Proven ability to navigate long sales cycles, account-based marketing (ABM), and high-contract-value decision-making processes.
- Advanced knowledge of GEO (Generative Engine Optimization) and modern content distribution.
- Strong diagnostic skills with the ability to make ROI-driven decisions in a metrics-obsessed environment.
- Results-driven with a passion for innovation and "scrappy" enterprise experimentation.
- Comfortable operating in a high-velocity, high-ambiguity environment.
- Global mindset with cultural fluency across North America, MENA, APAC, and LATAM.
Benefits
- Competitive Salary & Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B demand generationbrand buildingenterprise marketingaccount-based marketingGEO (Generative Engine Optimization)metrics-driven decision makingcreative strategycontent distributiontechnical storytellingAPI-driven adoption
Soft skills
collaborative leadershipmentoringstorytellingresults-driveninnovationadaptabilitycultural fluencystrategic thinkingcommunicationteam building