Alpaca

Events Marketing Manager

Alpaca

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Develop and own Alpaca’s annual events strategy for both institutional and developer audiences: defining goals, target segments, formats, and success metrics.
  • Build an integrated event calendar spanning conferences, trade shows, partner events, webinars, workshops, hackathons, and community meetups.
  • Partner with Sales, Business Development, and Product to prioritize the right events for pipeline, relationship-building, and product adoption.
  • Own event budgets and vendor relationships, ensuring efforts are cost-effective and aligned with business objectives.
  • Lead all logistics for virtual and in-person events: venue selection, AV, catering, swag, registration, travel coordination, speaker management, and run-of-show.
  • Manage external agencies and vendors (event production, creative, AV, etc.) when needed while maintaining high quality and consistency.
  • Coordinate speaker prep and talking points for Alpaca executives, product leaders, and customers/partners.
  • Ensure a premium, professional attendee experience from pre-registration through post-event follow-up.
  • Own go-to-market plans for each event: positioning, messaging, audience targeting, and promotional timelines.
  • Work closely with the content and design team members to create compelling assets (landing pages, emails, social posts, decks, one-pagers, signage).
  • Segment and tailor messaging for B2B decision-makers versus developers and builders.
  • Plan and execute integrated campaigns across email, social, partner channels, and community platforms to drive registrations and attendance.
  • Collaborate with Sales and Business Development to secure partner participation (panels, case studies, co-marketing activations).
  • Use events as a primary lever to grow and activate Alpaca’s developer and grassroots communities.
  • Host and support developer-first events such as hackathons, office hours, technical workshops, and product launch sessions.
  • Engage with the community across relevant channels (Slack, Reddit, X, LinkedIn, YouTube) before and after events to extend impact and keep conversations going.
  • Gather feedback from institutional clients and developers at events to feed into Product, Marketing, and Customer Success.
  • Define clear KPIs for each event (registrations, attendance, lead quality, pipeline impact, NPS).
  • Track performance using analytics, CRM, and marketing tools; report outcomes and insights to stakeholders.
  • Continuously optimize event formats, messaging, targeting, and operations based on data and feedback.

Requirements

  • Proven ability to own the full lifecycle of events: strategy, planning, promotion, execution, and post-event measurement
  • Strong project management and organizational skills; you’re comfortable juggling multiple events, timelines, and stakeholders in a fast-paced environment
  • Excellent communication skills (written and verbal) with the ability to tailor messaging to both executive-level institutional audiences and hands-on technical users
  • Familiarity with tools such as CRM/marketing automation platforms, webinar and virtual event platforms, and event management/registration tools
  • Data-driven mindset with experience tracking event metrics and turning insights into actionable improvements
  • Comfortable working cross-functionally with Sales, Product, Business Development, and Marketing to align events with business goals
  • A genuine interest in fintech, APIs, financial markets, and/or developer ecosystems.
  • Background in fintech, SaaS, or capital markets (Bonus)
  • Prior experience running events for developer ecosystems (e.g., API platforms, SDKs, tools, or cloud services) (Bonus)
  • Experience in managing virtual and in-person events, with the ability to multitask and coordinate logistics (Bonus)
Benefits
  • Competitive Salary & Stock Options
  • Health Benefits
  • New Hire Home-Office Setup: One-time USD $500
  • Monthly Stipend: USD $150 per month via a Brex Card

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
event strategyevent planningevent promotionevent executionpost-event measurementdata analysisKPI definitionlogistics managementbudget managementvendor management
Soft skills
project managementorganizational skillscommunication skillscross-functional collaborationstakeholder managementadaptabilitycommunity engagementfeedback gatheringtailored messagingmultitasking