Marketing Manager

Alopex

Strategic Marketing Manager leading marketing initiatives to enhance brand awareness and generate leads. Driving engagement and sales growth in the Virtual Care Management market with a focus on healthcare solutions.

Posted 5/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute marketing strategies that support revenue growth, brand awareness, lead generation, and client engagement.
Create compelling messaging and positioning for Virtual Care Management, Remote Care Management, CCM, PCM, RPM, BHI, quality improvement, gap closure, and value-based care solutions.
Partner closely with sales leadership to develop campaigns that generate qualified leads and support robust pipeline development.
Build and manage marketing campaigns across email, digital channels, social media, webinars, industry events, and targeted account-based marketing initiatives.
Develop high-quality sales and marketing collateral, including one-pagers, case studies, presentations, email campaigns, website content, white papers, conference materials, and executive-facing messaging.
Collaborate with sales executives and SDRs to refine outreach messaging, call scripts, nurture campaigns, and prospect education materials.
Manage and optimize HubSpot or similar CRM/marketing automation tools to support campaign execution, lead tracking, segmentation, reporting, and sales handoff.
Monitor healthcare market trends, competitor activity, reimbursement changes, CMS programs, value-based care developments, and industry news to inform marketing strategy.
Support conference, trade show, webinar, and event planning, including pre-event outreach, messaging, booth materials, follow-up campaigns, and post-event lead nurturing.
Develop content that clearly communicates ROI, clinical value, operational efficiency, quality improvement, patient engagement, and provider enablement.
Work cross-functionally with operations and client success to identify client outcomes, proof points, testimonials, and performance metrics that can be translated into market-facing materials.
Maintain brand consistency across all external communications, presentations, proposals, digital assets, and sales enablement tools.
Analyze campaign performance and provide recommendations to improve lead quality, conversion rates, engagement, and marketing ROI.
Help build scalable marketing processes, content libraries, and campaign workflows that support company growth.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, healthcare administration, or related field.
4–7 years of marketing experience, preferably in HealthTech, healthcare services, digital health, virtual care, remote care management, population health, or value-based care.
Experience marketing to healthcare providers, physician groups, health systems, MSOs, ACOs, CINs, payers, or value-based care organizations strongly preferred.
Familiarity with Remote Care Management programs such as CCM, PCM, RPM, BHI, TCM, quality gap closure, care coordination, or digital population health.
Strong ability to translate complex healthcare services, technology, reimbursement models, and operational workflows into clear, compelling messaging.
Proven experience creating B2B marketing campaigns that support lead generation, pipeline development, and sales enablement.
Excellent written, verbal, and interpersonal communication skills.
Strong content development skills, including presentations, email campaigns, website copy, sales collateral, case studies, and thought leadership materials.
Experience with HubSpot or similar CRM and marketing automation platforms.
Ability to work independently in a fast-paced, remote environment while collaborating effectively with cross-functional teams.
Strong project management, organizational, analytical, and problem-solving skills.
Knowledge of HIPAA, healthcare privacy considerations, and professional communication standards preferred.

Benefits

Comp & perks

Fully remote role with flexibility and autonomy.
Opportunity to shape the marketing function of a growing HealthTech and remote care management organization.
Direct impact on company growth, brand positioning, and market expansion.
Collaborative culture with strong executive support.
Ability to work at the intersection of healthcare, technology, care delivery, and value-based outcomes.
Competitive compensation, benefits, and performance-based growth opportunities.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategieslead generationcampaign developmentcontent developmentB2B marketingpipeline developmentsales enablementhealthcare servicesvalue-based caredigital health

Soft Skills

communication skillsproject managementorganizational skillsanalytical skillsproblem-solving skillscollaborationindependenceinterpersonal skillscreativityadaptability