Marketing Communications Coordinator

Alogent

Marketing Coordinator supporting in-house marketing team to generate demand and brand awareness through various channels. Role involves managing content, events, and marketing assets.

Posted 7/8/2026full-timePeachtree Corners • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing and communications, with a strong focus on content development, event planning, and lead generation. Proficient in utilizing marketing automation tools and CRM systems to optimize campaign performance and enhance brand presence.

Highest-signal resume keywords

B2B Marketing ExperienceContent DevelopmentEvent PlanningMarketing Automation ToolsCRM Systems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentLead GenerationEvent PlanningWriting and EditingWeb Analytics

Soft Skills

Strong Communication SkillsInterpersonal SkillsSelf-MotivatedCollaborative Teamwork

Tools & Technologies

HubSpotMarketoPardotSalesforceAdobe Creative CloudCanvaGoogle AnalyticsMicrosoft Office

Industry Keywords

B2B MarketingFinancial ServicesFintechEnterprise Capture Software

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Assist in developing content across marketing channels, including blogs/articles, email campaigns, website content, videos, and sales enablement materials (PowerPoint presentations, datasheets, eBooks, and related assets)
Coordinate industry tradeshow planning and execution, including event logistics, vendor coordination, booth/material preparation and inventory, pre- and post-event marketing, audience targeting and list segmentation, and post-event reporting
Support webinar planning and execution, including presentation development, speaker coordination, promotion, live event support, post-event follow-up, and reporting
Support lead generation and management, including lead routing, CRM entry, and tracking to ensure timely follow-up and attribution to campaign performance and pipeline growth
Support website content updates and refreshes
Create and maintain graphic design and multimedia assets that align with brand standards and enhance marketing campaigns across channels
Measure and report on marketing programs and campaigns, tracking performance metrics and assisting in identifying opportunities for optimization
Stay current on industry trends, competitive insights, and marketing best practices, applying insights to support continuous improvement in content and marketing programs
Support a collaborative, creative team environment, contributing to cross-functional initiatives and shared marketing goals.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, or related
2-3 years of B2B marketing, communications, and/or events experience
Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred
Technically proficient across key marketing tools, including marketing automation platforms (HubSpot, Marketo, Pardot)
CRM systems (Salesforce)
Design tools (Adobe Creative Cloud, Canva)
Web analytics (Google Analytics)
Microsoft Office (Word, Excel, PowerPoint, Outlook)
Strong writing and editing skills, with the ability to tailor content for different audiences and channels
Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and support cross-functional initiatives
Self-motivated with an entrepreneurial mindset, able to manage multiple priorities and deliver in a fast-paced environment.

Benefits

Comp & perks

Competitive benefits including medical, dental, vision, life, disability, Employee Assistance Program, Flexible Spending Account, Group Accident, Critical Illness, Pet Insurance, Identity Protection Program and long-term care
Excellent 401(k) plan with company match
Paid time off (PTO) and Holidays
Paid voluntary time off (VTO) day
Wellness programs
Monthly educational sessions for employees
A knowledgeable, high-achieving, experienced, and fun team
A diverse work atmosphere