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Marketing Communications Coordinator
AlogentMarketing Coordinator supporting in-house marketing team to generate demand and brand awareness through various channels. Role involves managing content, events, and marketing assets.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Assist in developing content across marketing channels, including blogs/articles, email campaigns, website content, videos, and sales enablement materials (PowerPoint presentations, datasheets, eBooks, and related assets)
- Coordinate industry tradeshow planning and execution, including event logistics, vendor coordination, booth/material preparation and inventory, pre- and post-event marketing, audience targeting and list segmentation, and post-event reporting
- Support webinar planning and execution, including presentation development, speaker coordination, promotion, live event support, post-event follow-up, and reporting
- Support lead generation and management, including lead routing, CRM entry, and tracking to ensure timely follow-up and attribution to campaign performance and pipeline growth
- Support website content updates and refreshes
- Create and maintain graphic design and multimedia assets that align with brand standards and enhance marketing campaigns across channels
- Measure and report on marketing programs and campaigns, tracking performance metrics and assisting in identifying opportunities for optimization
- Stay current on industry trends, competitive insights, and marketing best practices, applying insights to support continuous improvement in content and marketing programs
- Support a collaborative, creative team environment, contributing to cross-functional initiatives and shared marketing goals.
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, or related
- 2-3 years of B2B marketing, communications, and/or events experience
- Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred
- Technically proficient across key marketing tools, including marketing automation platforms (HubSpot, Marketo, Pardot)
- CRM systems (Salesforce)
- Design tools (Adobe Creative Cloud, Canva)
- Web analytics (Google Analytics)
- Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Strong writing and editing skills, with the ability to tailor content for different audiences and channels
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and support cross-functional initiatives
- Self-motivated with an entrepreneurial mindset, able to manage multiple priorities and deliver in a fast-paced environment.
Benefits
Comp & perks- Competitive benefits including medical, dental, vision, life, disability, Employee Assistance Program, Flexible Spending Account, Group Accident, Critical Illness, Pet Insurance, Identity Protection Program and long-term care
- Excellent 401(k) plan with company match
- Paid time off (PTO) and Holidays
- Paid voluntary time off (VTO) day
- Wellness programs
- Monthly educational sessions for employees
- A knowledgeable, high-achieving, experienced, and fun team
- A diverse work atmosphere
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Content DevelopmentLead GenerationEvent PlanningWriting and EditingWeb Analytics
Soft Skills
Strong Communication SkillsInterpersonal SkillsSelf-MotivatedCollaborative Teamwork