UA Manager – Japan

Almedia

Japan UA Manager overseeing user acquisition strategy in a fast-growing marketing company. Driving mobile app and gaming user base expansion in Japan.

Posted 5/19/2026full-timeTokyo • 🇯🇵 JapanMid-LevelSenior💰 €67,000 - €80,000 per yearWebsite

Tech Stack

Tools & technologies

Unity

About the role

Key responsibilities & impact

Develop and own the end-to-end user acquisition strategy for Japan.
Plan, execute, and analyze large-scale UA campaigns.
Lead in-depth data analysis to optimize campaigns.
Drive continuous A/B testing and optimization of creatives.
Partner closely with Creative, Product, Localization, Sales, and Data teams.
Manage existing ad partner and agency relationships.
Stay updated on the latest UA trends and mobile advertising technologies.

Requirements

What you’ll need

5+ years in mobile user acquisition or performance marketing.
In-depth knowledge of the digital advertising landscape and UA best practices in Japan.
Fluency in English and Japanese is required.
Hands-on expertise with major platforms (Naver, Line, Google Ads, Unity, Moloco).
Familiarity with mobile attribution tools (e.g., AppsFlyer, Adjust).
Exceptional analytical skills to interpret large datasets.
Strategic ability to formulate comprehensive UA strategies and maintain a hands-on approach .
Strong ability to collaborate effectively across teams and provide clear reporting.

Benefits

Comp & perks

Generous bonus scheme to ensure great, proactive work is valued.
We regularly add to our benefits through rigorous employee feedback.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

mobile user acquisitionperformance marketingdata analysisA/B testingdigital advertisingUA best practicesanalytical skillsUA strategies

Soft Skills

collaborationcommunicationstrategic thinking