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About the role
Key responsibilities & impact- Analyze audience data and prepare reports
- Collaborate with the team to develop strategies aligned with client objectives
- Define the strategy for each campaign
- Implement campaigns and monitor performance
- Identify ad placement/airing errors and verify compensations
- Analyze data to generate insights for optimization
Requirements
What you’ll need- Proficiency with Microsoft Office applications, including Excel, Word and PowerPoint
- Hands-on experience using the VBS System and TV scheduling/programming
- Ability to use Instar for television audience data analysis
- Competence in using Easy Media for audience analysis and radio media planning
- Knowledge of using TGI for market research and target audience identification
- Familiarity with different offline media channels, including broadcast television, radio, newspapers and magazines
- Understanding of offline media
Benefits
Comp & perks- Diverse environment for collaboration and learning
- Commitment to diversity and inclusion
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisaudience analysiscampaign strategyperformance monitoringmarket researchtarget audience identificationmedia planning
Soft Skills
collaborationreport preparationoptimization
