AlmapBBDO

Data Analytics Coordinator

AlmapBBDO

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Tech Stack

FirebaseSQL

About the role

  • Participate in the management and tracking of the team’s and client’s requests;
  • Provide close monitoring and support for the media operation;
  • Prepare performance analyses, identify issues and propose improvements for the operation;
  • Interact with client teams during project involvement;
  • Present reports and analyses to the client and other agency teams;
  • Play a leadership role in the analytical process, from hypothesis generation to presenting findings;
  • Collaborate on strategic planning by applying comprehensive critical thinking about the client’s brand, activities, and competitive landscape using available data;
  • Increase the volume of available data by working together with the data engineering team;
  • Translate analytical needs into project specifications for specialists (data solutions, data engineering, martech, social insights, research, etc.);
  • Participate in channel, audience, and budget strategies;
  • Evaluate and work alongside external research and analytics vendors;
  • Present to clients with support from specialists (social, research, etc.) using a clear and understandable narrative for non-experts (strong storytelling in PPT/Keynote);
  • Identify opportunities for organic growth;

Requirements

  • Previous experience using Agile methodologies;
  • Knowledge of and experience with Google Analytics, app tools such as Firebase and AppsFlyer, and digital marketing tools: media platforms, social networks, and audience platforms;
  • Previous experience implementing and analyzing data with GA4;
  • Proactive, solution-oriented approach to identify and resolve related issues;
  • Data skills: SQL, Advanced Excel, Power BI – Power Automate / Power Apps (a plus);
  • Marketing concepts such as customer journey, conversion funnel, and attribution;
  • On- and off-line media metrics, acquisition metrics and business metrics (desirable);
  • Handling of unstructured and semi-structured data;
  • Understanding of first-, second- and third-party data concepts.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Agile methodologiesGoogle AnalyticsGA4SQLAdvanced ExcelPower BIPower AutomatePower Appsdata analysisdata engineering
Soft Skills
proactivesolution-orientedcritical thinkingstorytellingleadershipcollaborationcommunicationanalytical thinkingproblem-solvingpresentation skills