
Accountability Analyst
AlmapBBDO
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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About the role
- Structure databases containing media execution information, monitoring and forecasting of market metrics, and investment analyses by category/market segment.
- Data validation and Quality Assurance (QA).
- Manage information submitted to audits contracted by clients and external consultants.
- Participate in defining project scope with internal teams and other departments.
- Contribute to measurement plans.
- Develop reports in database format.
- Taxonomy management (maintaining rules and delivering training).
- Develop dashboards in Power BI (recommended).
- Develop report automations (recommended).
- Exploratory Web Analytics analysis (recommended).
- Gather and document requirements for data lakes and dashboards (recommended).
Requirements
- Solid experience in BI/data/technology/web analytics at advertising agencies, publishers, or areas related to digital marketing or technology.
- Conceptual knowledge of market tools (media platforms, web analytics, spreadsheets, and data visualization).
- Ability to produce clear and consistent data visualizations.
- Intermediate Google Sheets/Excel (knowledge of conditional, array, and nested formulas; importing data from external sources; familiarity with Power Query; experience automating files for internal stakeholders who are not Excel-proficient).
- Experience with digital media, ad servers, and web analytics.
- Taxonomy logic and parameterization of digital campaigns.
- Concepts of digital marketing and media.
- Deep knowledge of digital media metrics.
- Knowledge of financial and media performance analysis.
- Task management tools (Trello, Jira, Hive or equivalents).
- Intermediate English.
- Agile methodologies: desirable.
Benefits
- Diverse and inclusive environment
- Encouragement of knowledge-sharing and learning
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data validationquality assurancedata analysisreport automationweb analyticsdata visualizationtaxonomy managementPower BIGoogle SheetsExcel
Soft Skills
clear communicationcollaborationproject management