Senior Analyst I, Marketing

Alma

Senior Analyst I for Marketing at Alma, owning data architecture and metrics for marketing teams. Driving strategic insights and analytics for high-growth in mental health care.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $125,000 - $145,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the strategic roadmap, data architecture, and analytical execution for the Marketing domain.
Take full ownership of the Marketing data reporting layer, mapping out and executing a multi-quarter technical roadmap that aligns cleanly with Alma's growth OKRs.
Design and optimize core Marketing data models within dbt, moving the organization toward an integrated, full-funnel 'source of truth'.
Empower Marketing stakeholders with automated, high-fidelity pacing models and diagnostic tools that reduce manual workflows and accelerate media-spend optimization.
Act as the primary technical liaison between Growth Marketing and Data Engineering, defining the requirements for downstream identity resolution and MarTech API integrations.
Design, build, and maintain enterprise-grade data models in dbt and interactive dashboards in BI tools (Lightdash).
Act as a technical mentor to peer analysts across the data organization.
Drive complex, deep-dive analyses on multi-touch attribution (MTA), marketing mix modeling (MMM), client lifetime value (LTV), and incrementality testing.

Requirements

What you’ll need

4–7 years of experience in strategic data analytics, business intelligence, or analytics engineering, with a proven track record of supporting high-growth Growth or Performance Marketing teams.
Expert-level SQL proficiency alongside advanced, hands-on experience structuring core warehouse schemas using dbt.
Deep expertise in the nuances of digital marketing data ecosystems (e.g., ad platforms, event tracking, lifecycle platforms).
Ability to break down highly complex technical or analytical concepts into structured frameworks and actionable insights for executive and non-technical stakeholders.
Actively leverage and deploy AI-powered tools within daily workflow to maximize technical velocity and automate redundant tasks.

Benefits

Comp & perks

We’re a remote-first company
Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
401K plan (ADP)
Monthly therapy and wellness stipends
Monthly co-working space membership stipend
Monthly work-from-home stipend
Financial wellness benefits through Northstar
Pet discount program through United Pet Care
Financial perks and rewards through BenefitHub
EAP access through Aetna
One-time home office stipend to set up your home office
Comprehensive parental leave plans
12 paid holidays and 1 Alma Give Back Day
Flexible PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLdbtdata architecturedata modelingbusiness intelligencemulti-touch attributionmarketing mix modelingclient lifetime valueincrementality testingdata analytics

Soft Skills

strategic thinkingcommunicationmentorshipanalytical skillsproblem-solvingcollaborationtechnical writingpresentation skillsstakeholder managementframework development