Alma

Senior Director, Performance Marketing

Alma

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $230,000 - $260,000 per year

Job Level

Senior

About the role

  • Own and scale the paid acquisition engine across SEM, paid social, programmatic/display, OLV/OTT, and affiliate
  • Define and execute the paid marketing roadmap with clear goals, KPIs, testing frameworks, and ROI accountability
  • Identify new channels, platforms, and tactics to unlock scalable and efficient growth for the business
  • Collaborate with Brand and Creative teams to drive briefing, testing velocity, and learning loops across message, audience, asset, and surface
  • Own organic growth channels, including SEO, content distribution, and social strategies and investment decisions (Reddit, Instagram, TikTok, YouTube)
  • Own lifecycle channels across patient and provider, launching and testing across the full customer journey, ensuring that the right message is delivered at the right time
  • Build and evolve the infrastructure to measure campaign effectiveness; owning attribution, incrementality, MMM, and reporting
  • Lead channel plumbing, experimentation frameworks, and martech build-vs-buy decisions in partnership with Engineering, Data, and Finance
  • Establish measurement frameworks that operate within healthcare privacy constraints (HIPAA, federal and state data regulations)
  • Work closely with our external partners to realize our growth goals in 2026+
  • Hire, mentor, and manage a high-performing, technical team across paid and organic
  • Align patient and provider growth strategies to prevent channel overlap and unlock marketplace network effects
  • Partner with Product and Engineering to build surfaces that drive conversion and quality, not just spend
  • Serve as a strategic thought partner to senior leadership on growth strategy, investment decisions, and marketplace dynamics

Requirements

  • 10+ years in performance marketing, demand generation, or growth marketing leadership, with a track record of scaling acquisition programs at significant spend levels
  • Deep hands-on expertise in Google, Meta, programmatic, and OTT/OLV channels with proven, measurable ROI
  • Experience leading a full-funnel strategy and exceeding goals
  • Strong martech and attribution expertise, including build-vs-buy decisions, incrementality testing, MMM, and privacy-preserving measurement approaches
  • Experience hiring and leading growth marketing teams of 25+ and building 0→1 systems at scale
  • Track record operating in a heavily regulated environment (healthcare, fintech, insurance, or similar) with working knowledge of HIPAA and evolving data privacy standards
  • Experience partnering closely with Engineering and Product as one team with shared outcomes
  • Clear, direct communicator who can translate complex performance marketing topics for executives, boards, and non-expert stakeholders
  • Experience deploying AI-forward or AI-native marketing strategies and tooling
  • Product-led growth experience
  • Familiarity with two-sided marketplace or platform growth dynamics
  • Background scaling affiliate and partner marketing programs in regulated consumer categories
  • Experience with field marketing or regional demand generation programs
Benefits
  • We’re a remote-first company
  • Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
  • 401K plan (ADP)
  • Lifestyle Spending Account for health, wellness, and family care
  • Monthly co-working space membership stipend
  • Monthly work-from-home stipend
  • Financial wellness benefits through Northstar
  • Pet discount program through United Pet Care
  • Financial perks and rewards through PerkSpot
  • EAP access through Aetna
  • One-time home office stipend to set up your home office
  • Inclusive family and medical leave plans
  • 12 paid holidays and 1 Alma Give Back Day
  • Flexible PTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEMpaid socialprogrammaticdisplay advertisingOLVOTTSEOcontent distributionattributionincrementality testing
Soft Skills
leadershipcommunicationcollaborationmentoringstrategic thinkingproblem-solvingdirect communicationteam managementanalytical thinkingcreativity