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Communications Integrated Planning Manager
Allwyn UKCommunications planning manager integrating campaigns and reporting for Allwyn, the UK National Lottery operator. Connecting Impact teams, audiences and channels to increase reach and effectiveness.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing integrated communications planning and execution across multiple audiences and channels, with a strong focus on stakeholder management and data-driven decision-making.
Highest-signal resume keywords
Integrated Communications PlanningStakeholder ManagementProject ManagementData AnalysisCampaign Measurement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Communications PlanningIntegrated CampaignsCorporate CommunicationsPublic RelationsBrand CommunicationsAudience EngagementKPI ReportingCampaign AnalyticsStrategic PlanningRisk Management
Soft Skills
CollaborationInfluencing Without AuthorityOrganizational SkillsAnalytical ThinkingRelationship Building
Industry Keywords
Communications RoadmapSocial Value InitiativesMatrix EnvironmentAudience BehaviorsBest Practices
About the role
Key responsibilities & impact- Manage and maintain the Communications roadmap, ensuring activity is prioritised, connected and aligned across the Impact function
- Coordinate integrated communications planning across Consumer, Corporate and Internal Communications, Brand and Marketing, and Social Value teams
- Identify opportunities for integrated, social-first and audience-led campaigns
- Facilitate collaboration to develop and amplify stories about winners, good causes, social value initiatives and business priorities
- Monitor industry trends, audience behaviours and communications best practice
- Lead annual, quarterly and ongoing planning processes across the Impact function
- Translate strategic priorities into activity plans, timelines and delivery roadmaps
- Support the Director of Communications and Chief Impact Officer with priority initiatives, leadership materials and cross-functional coordination
- Identify and manage risks, dependencies and delivery challenges across workstreams
- Build relationships across Communications, Marketing, Social Value and wider business teams to drive alignment and execution
- Ensure communications activity and messaging remain aligned across audiences and channels
- Lead KPI reporting across the Impact function
- Oversee campaign measurement and analytics tools
- Translate communications, campaign and reputation performance data into insights and recommendations for senior stakeholders
Requirements
What you’ll need- Significant experience in communications planning, integrated campaigns, corporate communications, public relations, corporate affairs or brand communications
- Experience gained in-house or agency-side within communications-led environments
- Experience developing and coordinating integrated communications plans across multiple audiences and channels
- Strong stakeholder management skills and ability to influence without authority
- Strong planning, organisation and project management skills
- Experience working across multiple teams and competing priorities in a matrix environment
- Strong analytical skills and experience translating data into actionable recommendations
- Experience supporting senior leaders and executive stakeholders
Benefits
Comp & perks- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
- Interview offered to disabled applicants who meet the essential requirements
- Assistance or adjustments available during the application process