CRM Analyst – Decisioning

Allwyn UK

CRM Analyst supporting targeted campaigns for Allwyn UK. Collaborates with teams to optimize CRM data and analyze campaign performance in a hybrid environment.

Posted 7/17/2026full-timeWatford • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data analysis and CRM campaign optimization, with a strong focus on SQL proficiency and the ability to translate quantitative findings into actionable insights. Capable of building relationships with cross-functional teams while ensuring data accuracy and participant protection principles are upheld.

Highest-signal resume keywords

SQL ProficiencyData AnalysisCRM Campaign SupportStakeholder CollaborationProblem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisSQLQuantitative Dataset AnalysisCampaign Performance AnalysisData Aggregation

Soft Skills

Strong Communication SkillsAttention to DetailAbility to Work IndependentlyCollaboration SkillsProblem-Solving Skills

Tools & Technologies

CRM PlatformDashboardsReporting Tools

Industry Keywords

CRM CampaignsDigital MarketingAudience TargetingData AccuracyParticipant Protection Principles

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Defining and creating player audiences to support targeted CRM campaign
Developing new data fields and aggregations to support campaign selection requirements
Analysing campaign performance and interpreting results from dashboards and reports
Making data‑led recommendations to improve future CRM targeting and campaign effectiveness
Supporting the CRM team to identify opportunities to optimise the data available in the CRM platform
Automating reporting outputs where possible and contributing to the evolution of dashboard
Supporting campaign governance by validating audience selections and ensuring data accuracy
Ensuring participant protection principles are adhered to in all targeting activity
Building strong working relationships with stakeholders across CRM, Digital and Governance teams

Requirements

What you’ll need

Experience working with data in an analytics, marketing or campaign environment, or a higher‑level qualification in a relevant field
Working knowledge of SQL or similar analytical / programming languages
Experience analysing quantitative datasets and translating findings into actionable recommendations
Ability to work independently in a deadline‑driven environment while managing multiple tasks
Strong problem‑solving skills and attention to detail
Ability to quickly learn new tools, systems and business processes
Experience supporting CRM or digital marketing campaigns is desirable
Strong communication skills and ability to collaborate with cross‑functional stakeholders

Benefits

Comp & perks

Company Bonus Scheme
Matched pension contributions up to 8.5%
26 days annual leave + 2 Life Days (and bank holidays)
Single Private Health Cover
Complimentary Private Medical
Income Protection
Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
Enhanced Family Leave (Maternity, Paternity, Adoption)
Wellness Allowance £500
Employee Assistance Programme
Discounted Health Assessments
Volunteering Days
Matched Funding