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About the role
Key responsibilities & impact- This role leads strategic partnering with Brand and Communications teams to help shape insight-led strategy, providing a full and independent view of the customer and brand performance to drive measurable performance improvements.
- Act as a trusted advisor, translating business priorities into clear insight agendas embedding customer-first thinking across all activity.
- Lead the development of a brand and comms measurement framework, encompassing brand tracking, campaign effectiveness and experimentation, partnering with the econometrics team to drive holistic marketing insight.
- Synthesize qualitative, quantitative and behavioural insights into clear, actionable recommendations, providing practical execution guidance for agencies and internal teams.
- Build strong relationships across the Impact team (including Marketing and Comms), Finance team (including Econometrics), Insight & Analytics and external media, creative and research agencies.
Requirements
What you’ll need- Strong experience in utilising insights to drive brand strategy and campaign effectiveness
- Experience with measurement frameworks (e.g. brand tracking, campaign evaluation)
- Understanding of multi-channel environments (digital, retail, media, owned channels
- Strong grounding in consumer insight and drivers of brand perception, with experience working with campaign, player and brand trackers
- Demonstrated experience acting as a strategic partner to senior stakeholder
- Ability to challenge constructively and influence without authority, navigating cross-functional team
- Excellent communication skills – able to distil complexity into clear executive narratives
Benefits
Comp & perks- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Measurement FrameworksBrand TrackingCampaign EvaluationQualitative InsightsQuantitative InsightsBehavioral Insights
Soft Skills
Excellent CommunicationInfluencing Without AuthorityConstructive Challenging