Lead Insights Business Partner

Allwyn UK

Lead Insights Business Partner role at Allwyn UK driving brand strategy from consumer insights. Partner with Brand and Communication teams to enhance effectiveness and measurable performance.

Posted 7/9/2026full-timeWatford • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing brand and communications measurement frameworks, utilizing insights to drive brand strategy and campaign effectiveness. Strong ability to synthesize qualitative and quantitative data into actionable recommendations while fostering collaboration across cross-functional teams.

Highest-signal resume keywords

Brand Strategy DevelopmentCampaign Effectiveness MeasurementConsumer Insight AnalysisStakeholder EngagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Measurement FrameworksBrand TrackingCampaign EvaluationQualitative InsightsQuantitative InsightsBehavioral Insights

Soft Skills

Excellent CommunicationInfluencing Without AuthorityConstructive Challenging

Industry Keywords

Multi-Channel EnvironmentsCustomer-First ThinkingStrategic PartneringInsight-Led Strategy

About the role

Key responsibilities & impact

This role leads strategic partnering with Brand and Communications teams to help shape insight-led strategy, providing a full and independent view of the customer and brand performance to drive measurable performance improvements.
Act as a trusted advisor, translating business priorities into clear insight agendas embedding customer-first thinking across all activity.
Lead the development of a brand and comms measurement framework, encompassing brand tracking, campaign effectiveness and experimentation, partnering with the econometrics team to drive holistic marketing insight.
Synthesize qualitative, quantitative and behavioural insights into clear, actionable recommendations, providing practical execution guidance for agencies and internal teams.
Build strong relationships across the Impact team (including Marketing and Comms), Finance team (including Econometrics), Insight & Analytics and external media, creative and research agencies.

Requirements

What you’ll need

Strong experience in utilising insights to drive brand strategy and campaign effectiveness
Experience with measurement frameworks (e.g. brand tracking, campaign evaluation)
Understanding of multi-channel environments (digital, retail, media, owned channels
Strong grounding in consumer insight and drivers of brand perception, with experience working with campaign, player and brand trackers
Demonstrated experience acting as a strategic partner to senior stakeholder
Ability to challenge constructively and influence without authority, navigating cross-functional team
Excellent communication skills – able to distil complexity into clear executive narratives

Benefits

Comp & perks

Company Bonus Scheme
Matched pension contributions up to 8.5%
26 days annual leave + 2 Life Days (and bank holidays)
Single Private Health Cover
Complimentary Private Medical
Income Protection
Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
Enhanced Family Leave (Maternity, Paternity, Adoption)
Wellness Allowance £500
Employee Assistance Programme
Discounted Health Assessments
Volunteering Days
Matched Funding