Head of Consumer Communications – Campaigns

Allwyn UK

Lead strategic consumer communications and campaigns for the National Lottery. Engage stakeholders and develop high-performing teams to enhance brand relevance in modern culture.

Posted 4/30/2026full-timeWatford • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Set and lead the strategy for Consumer Communications & Campaigns, aligned to the wider Communications and Impact strategy
Lead proactive consumer PR across campaigns, winners and games, balancing planned moments with reactive opportunities
Shape how The National Lottery shows up in contemporary culture, with a strong social‑first and audience‑first mindset
Champion Good Causes storytelling in partnership with internal and external stakeholders
Act as a senior advisor to executive stakeholders on consumer reputation, issues and media risk
Lead, develop and engage a high‑performing, inclusive team of communications specialists
Create an environment where creativity, curiosity and great ideas can come from anywhere
Use insight, data and measurement to assess impact and continuously improve outcomes
Support responsible and effective use of AI tools to enhance insight, planning and content development, in line with governance

Requirements

What you’ll need

Senior leadership experience in consumer communications, PR or campaigns
A strong track record of making brands culturally relevant through earned and shared media
Experience leading and developing high‑performing teams
Sound judgement in fast‑moving or high‑scrutiny environments
Confidence working with and influencing senior leaders
Experience in entertainment, games or highly regulated consumer sectors (Desirable)
Strong understanding of modern media consumption and social‑first storytelling (Desirable)
Experience using insight and analytics to inform communications strategy (Desirable)
Familiarity with AI‑assisted tools for insight, listening or content development (Desirable)

Benefits

Comp & perks

Company Bonus Scheme
Matched pension contributions up to 8.5%
26 days annual leave + 2 Life Days (and bank holidays)
Single Private Health Cover
Complimentary Private Medical
Income Protection
Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
Enhanced Family Leave (Maternity, Paternity, Adoption)
Wellness Allowance £500
Employee Assistance Programme
Discounted Health Assessments
Volunteering Days
Matched Funding

ATS Keywords

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Hard Skills & Tools

consumer communicationspublic relationscampaign managementdata analysisinsight developmentcontent developmentmedia strategystorytellinganalytics

Soft Skills

leadershipteam developmentcreativitycuriosityjudgmentinfluencestakeholder engagementcommunicationstrategic thinking