Analyst

• - Leading ad-hoc player analysis to uncover patterns, behaviours and commercial opportunities.
• - Creating customer cohorts and optimising ‘player lenses’ to improve targeting, engagement and retention
• - Identifying and quantifying the value of proposed product or marketing initiatives, prioritising based
• - on impact
• - Running deep-dive analysis that blends transactional, behavioural and digital journey data to give a
• - rounded view of the player
• - Turning insights into action: influencing proposition design, marketing activity and product optimisation
• - Acting as a thought partner to leadership – challenging assumptions, validating ideas, and modelling outcomes
• - Helping shape our test-and-learn culture by building hypotheses, designing tests and measuring results

Senior Player Analyst

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