Senior Market Development Team Leader

Allstate

Regional marketing leader driving insurance sales growth through geographically diverse teams. Managing Retail Sales strategies, budgets, vendors, events, and Marketing Development Managers.

Posted 8/4/2026full-timeTexas • 🇺🇸 United StatesSenior💰 $70,540 - $96,985 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and directing geographically diverse marketing teams, developing and executing regional marketing strategies, and overseeing marketing budgets to maximize ROI. Proven ability to lead, motivate, and drive results through effective supervision and strategic recommendations.

Highest-signal resume keywords

Team LeadershipMarketing Strategy DevelopmentBudget ManagementROI AnalysisVendor Relationship Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing ManagementSales CompensationPerformance TrackingEvent ReportingLocal Marketing Strategy

Soft Skills

Employee SupervisionMotivational LeadershipCommunication Skills

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Retail SalesMarketing DevelopmentGeographically Diverse TeamsMarketing CommunicationsReturn on Investment

About the role

Key responsibilities & impact

Manage and direct a team of Marketing Development Managers to develop and execute regional marketing strategies
Oversee Retail Sales regional marketing plans
Provide oversight for local marketing budgets and track return on investment of marketing spend
Oversee production of monthly marketing communications and share best practices across regions
Make strategic recommendations to Regional leadership for marketing spend based on ROI data
Track and report event results and build a list of events with the best ROI
Manage key vendor relationships, including print and promotional vendors, gift cards, and business partners
Manage advertising and marketing spend to budget and oversee reporting on fund allocation
Complete routine sales and marketing reports, progress calls, and meetings with Regional leaders
Administer and supervise Marketing Development Managers, helping drive results, execute regional marketing plans, and identify growth opportunities
Maintain accountability for Marketing Development Managers' performance, results, and marketing-spend ROI
Develop local marketing strategies and tactics with Marketing Development Managers to support sales objectives across the Retail Sales footprint
Lead, motivate, and drive success through Marketing Development Managers

Requirements

What you’ll need

Experience building and leading geographically diverse teams
Proven experience managing geographically dispersed teams across multiple regions
4-year Bachelor's Degree preferred
5 or more years of experience preferred
Supervisory experience and responsibilities
Skills in employee supervision, leadership, managing sales teams, marketing, and sales compensation
Authorization to work in the United States
Must have reliable internet with minimum speeds of 50 MB download and 5 MB upload
Must have a dedicated, private workspace free from distractions when working from home
Appropriate desk and seating for the home workspace

Benefits

Comp & perks

Comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse
Monthly connectivity reimbursement for employees eligible to work from home
Equal employment opportunity and consideration regardless of protected characteristics
Work-from-home arrangement with a dedicated private workspace
Comprehensive insurance products and retirement products offered by the company