Director, Customer Acquisition Analytics – Marketing Execution

Allstate

Director of Customer Acquisition Analytics leading marketing execution and customer retention strategies at Allstate. Focus on customer-centric communications to drive business growth.

Posted 6/26/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $157,500 - $217,125 per yearWebsite

About the role

Key responsibilities & impact

Design, execution, and maintenance of the measurement system for reporting and optimization
Drive segmentation, personalization, and optimization using AI/ML
Define the lifecycle strategy and moment-based communications across acquisition, onboarding, cross-sell, and win-back campaigns
Collaborate with business and channel owners to align on strategy, priorities, and roadmaps
Build and lead a high-performing innovation and data-driven focused team

Requirements

What you’ll need

4 year Bachelor's Degree (Preferred)
10 or more years of experience (Preferred)
Proven people leadership—building and scaling high-performing, data-driven teams
Executive communication and storytelling—translating insights into business impact
Ability to influence and embed customer-centric standards across the organization
Advanced experimentation: A/B, multivariate, and causal methods driving optimization decisions
Experience in regulated industries (insurance, financial services, or similar)

Benefits

Comp & perks

Health insurance
401(k)
Home office setup including laptop, monitors, headset, keyboard, and mouse
Monthly connectivity reimbursement for home internet costs
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AIMLA/B testingmultivariate testingcausal methodsdata-driven decision makingmeasurement system designoptimization techniqueslifecycle strategymoment-based communications

Soft Skills

people leadershipexecutive communicationstorytellinginfluencecustomer-centric standardscollaborationstrategic alignmentprioritizationteam buildinginnovation leadership

Certifications

Bachelor's Degree